COOLMAX Brand (INVISTA) - Fashion Company Profile
COOLMAX is the moisture-management fiber technology brand dating to 1986 - engineered to move moisture away from the body so the wearer stays cool and dry - and since 2019 a brand of The LYCRA Company, not of INVISTA.
Company Snapshot
- Status
- Operating - a moisture-management fiber technology brand owned by The LYCRA Company (it was an INVISTA brand until the 2019 sale of INVISTA's apparel textiles business)
- Type
- Brand of The LYCRA Company, headquartered in Wilmington, Delaware, United States
- Headquarters
- Wilmington, Delaware, United States (the brand owner's headquarters)
- Founded
- 1986 (the COOLMAX technology was introduced under DuPont, later INVISTA)
Company Profile
An ingredient fiber brand carries no shop box: COOLMAX technology is licensed to mills and brands, and garments made with it are sold by those brands, not by the brand owner. The technical record - the ALL SEASON, CORE, PRO, AIR and EXTREME performance levels, the hangtag certification tests and the category-by-category applications - is kept in full on the history page.
That hangtag is the brand's quality promise, and the profile returns to it as certification: fabrics made with COOLMAX brand technology can be tailored to meet the end user's performance needs, and are certified to ensure class-leading performance regardless of supply source. The experience claim is given with its own arithmetic - with 30 years of experience keeping consumers cool and dry, the brand offers outstanding quality, dependability and performance. This page's routes map the technology's context: the parent INVISTA filing beside it, the performance fabrics term page, the textile industry guide, and a run of Apparel Search blog reports on COOLMAX in denim and performance fabrics, each carried as linked in the historical record.
COOLMAX Brand History
The earlier record for this company - its history, past brand line-ups, figures and photographs from the periods described - is kept on a separate page for historical reference.
COOLMAX Brand History & Historical Profile →Common Questions
Who owns the COOLMAX brand now?
The LYCRA Company, headquartered in Wilmington, Delaware. COOLMAX was an INVISTA brand until INVISTA's apparel textiles business was sold in 2019.
What does COOLMAX technology do?
It transports moisture away from the body to keep the wearer cool and dry, adding cooling and drying performance to fabrics for activewear, denim, socks, outdoor apparel and bedding.
How does a fabric earn the COOLMAX hangtag?
Fabrics made with COOLMAX technology must pass rigorous performance and quality tests before they can earn the brand hangtag, and certified fabrics are tested to ensure class-leading performance regardless of supply source.
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References & Further Reading
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