Kontoor Brands is the Greensboro, North Carolina apparel company created in May 2019 as the spin-off of VF Corporation's denim business - the public owner (NYSE: KTB) of Wrangler, which acquired the outdoor brand Helly Hansen in June 2025.
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Current brand information is on the Kontoor Brands website, linked above; the shop box covers Kontoor's brand products, such as Wrangler, sold through Amazon and eBay. The portfolio has changed since the earlier record: Kontoor completed its acquisition of Helly Hansen from Canadian Tire on June 2, 2025, for about $900 million, adding outdoor and workwear beyond denim, and 2026 reports state that Kontoor has agreed to sell the Lee business to Authentic Brands Group - that sale is noted here as an agreement, not a completed fact. The earlier record - the spin-off as recorded at the time, and the Wrangler, Lee and Rock & Republic brand descriptions - is kept in full on the history page.
A spinoff profile is a different kind of document from a founding story: the company is new, and the brands are old. Kontoor's corporate birthday in the filing is May 2019, but the two brands that define it carry histories of more than 70 and more than 130 years respectively, set out in the next section. The directory keeps both dates in view, because a researcher meeting Kontoor for the first time needs the structure - a 2019 public company in Greensboro, created by separating VF's denim business - and the substance, which is entirely in the brands. The route to the VF Corporation filing is carried on this page exactly as the historical record carried it, alongside the route to the Wrangler filing in the W letter.
The earlier record for this company - its history, past brand line-ups, figures and photographs from the periods described - is kept on a separate page for historical reference.
Kontoor Brands History & Historical Profile →A public apparel company (NYSE: KTB) formed in May 2019 as the spin-off of VF Corporation's denim business, headquartered in Greensboro, North Carolina.
Wrangler is its lead brand; Lee and Rock & Republic came with the 2019 spin-off, and Kontoor acquired Helly Hansen in June 2025. In 2026 the company agreed to sell the Lee business to Authentic Brands Group, per company reports.
About $900 million. Kontoor completed the acquisition of the Norwegian outdoor and workwear brand from Canadian Tire Corporation on June 2, 2025.
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