Kontoor Brands History
Earlier company descriptions, brand line-ups, store counts and photographs from the history of Kontoor Brands, kept for historical reference.
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The Company Description of Its Time
Kontoor Brands is a global lifestyle apparel company, with a portfolio of some of the world's most iconic denim brands: Wrangler and Lee. The company designs, manufactures and distributes superior high-quality products that look good and fit right, giving people around the world the freedom and confidence to express themselves - the filing's own summary of a denim house's promise, in which fit is named as plainly as quality. It was a spin off from VF Corporation in May 2019, and markets denim clothing under the Lee, Wrangler and Rock & Republic brand names. Kontoor Brands also operates the VF Outlet chain of factory outlet stores, and its head office is in Greensboro, North Carolina.
Wrangler, Lee and Rock & Republic
For more than 70 years, Wrangler has been the authentic American apparel brand trusted across the world for quality, comfort and style. Wrangler has represented genuine style and comfort since it first started making jeans in 1947, rooted in the American West, blending a rich legacy of cowboy cool with a commitment to unmatched quality and timeless design. Wrangler's collections for men, women and children look and feel great, making them ready for life, every day - an iconic lifestyle brand, the filing says, driving authentic engagement with consumers around the world. Lee's paragraph reaches further back: since 1889, Lee has been fueled by an entrepreneurial spirit to craft purposeful design, delivering styles that inspire a life in motion. Lee is an iconic American denim and casual lifestyle apparel brand founded by H.D. Lee, backed by 130 years of purposeful design and craftsmanship, with collections for men, women, girls and boys; its movement-inspired innovations, versatile styling and superior fit have earned the loyalty of generations of brand loyalists.
The third name is the portfolio's modern pole. Rock & Republic is a modern and active lifestyle brand offering up edgy styles, distinctive design and quality craftsmanship - coveted for its fit, distinctive design and quality craftsmanship, and made for the spotlight, in the filing's words. Three denim brands, three registers: Wrangler's western authenticity, Lee's purposeful motion, and Rock & Republic's spotlight edge. The portfolio logic mirrors Kellwood's in this same letter - defined brands for defined customers - except that Kontoor's brands share a single fabric. Denim is the whole company: jeans and the casual apparel around them, for every age group the filing names.
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