L Brands - Fashion Company Profile
L Brands was the Columbus, Ohio specialty-retail parent of Victoria's Secret, PINK and Bath & Body Works - until August 2, 2021, when it spun off Victoria's Secret & Co. and took the Bath & Body Works name (NYSE: BBWI) for itself.
Company Snapshot
- Status
- No longer trading under this name - on August 2, 2021 L Brands completed the spin-off of Victoria's Secret & Co. and renamed itself Bath & Body Works, Inc.
- Public or Private
- The successor company, Bath & Body Works, Inc., is public (NYSE: BBWI); the spun-off Victoria's Secret & Co. is also public (NYSE: VSCO)
- Headquarters
- Columbus, Ohio, United States
- Founded
- 1963, as The Limited, by Leslie Wexner - the lineage runs back to the Leslie's shops of 1951
Company Profile
There is no L Brands company to visit today: the legal company behind this profile trades as Bath & Body Works, Inc., and the lingerie, PINK and beauty businesses trade separately as Victoria's Secret & Co. This page keeps the L Brands name because decades of fashion-industry references - including the early-2018 brand roster and the Leslie's-to-The-Limited history on the history page - were published under it.
Read the announcement as a renaming as much as a separation. One listed company became two: the spun-off business carried the lingerie, PINK and beauty names into Victoria's Secret & Co., while the remaining parent took the name of its other great specialty chain, Bath & Body Works, and a new ticker to match. The profile therefore files a company that, by its own 2021 statement, no longer trades under the L Brands name at all - which is precisely why the directory keeps this page: a researcher who meets an older L Brands reference needs the dated bridge from LB to BBWI and VSCO, stated in the company's own terms.
L Brands History
The earlier record for this company - its history, past brand line-ups, figures and photographs from the periods described - is kept on a separate page for historical reference.
L Brands History & Historical Profile →Common Questions
What happened to L Brands in 2021?
On August 2, 2021 L Brands completed a tax-free spin-off of the Victoria's Secret business into the independent public company Victoria's Secret & Co. (NYSE: VSCO), and renamed itself Bath & Body Works, Inc. (NYSE: BBWI).
Is L Brands the same company as Limited Brands?
Yes - one lineage: The Limited (1963) became Limited Brands, then L Brands, then Bath & Body Works, Inc. in 2021. The Limited Brands page in this directory is the older filing for the same corporate family.
Which brands did L Brands operate in early 2018?
Victoria's Secret, PINK, Bath & Body Works, Henri Bendel and La Senza - the roster recorded on the history page.
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