Orvis is the Vermont outdoor retailer founded by Charles F. Orvis in 1856 - the fly fishing specialist and clothing, home and dog-products retailer that has been owned by the Perkins family since 1965 and is now refocusing on its sporting roots.
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Current products are on the Orvis website, linked above; the shop box covers Orvis products sold through Amazon and eBay. Orvis has been through a deliberate contraction since the long company record on the history page was written. In October 2024 the company ended its famous print catalog after some 170 years and cut 112 jobs, about 8% of its staff; in 2025 it moved its headquarters from Sunderland to a smaller building in Manchester, Vermont - the village where Charles Orvis founded the business in 1856 and where the flagship store still stands - and made further tariff-related cuts; and in October 2025 it announced the closure of 36 stores by early 2026, saying it would concentrate on fly fishing, wingshooting, guided experiences and conservation, and reach customers increasingly online and through its network of more than 550 independent dealers. The company remains private and Perkins-family owned, as it has been since 1965.
Orvis files itself as the longest-running mail order business in the United States, with its flagship retail store located in the same Vermont village as the historical record store since 1856, and says it offers experience and knowledge that no other retail company can. The mission statement kept here is to use that long history of customer satisfaction and quality products to provide the finest items and service available, without exception. Customers are invited to enjoy a life that expresses a deep appreciation for the natural environment, and the company acts on the same value directly: each year Orvis donates 5% of its pre-tax profits to conservation efforts nationwide, a figure quoted here exactly as recorded.
The earlier record for this company - its history, past brand line-ups, figures and photographs from the periods described - is kept on a separate page for historical reference.
Orvis History & Historical Profile →The Perkins family, which has owned the privately held company since 1965. Simon Perkins, a fourth-generation family member, serves as president.
No. Orvis discontinued its print catalog in October 2024, ending a mail-order tradition of roughly 170 years, and now sells through its website, its remaining stores and more than 550 independent dealers.
In Manchester, Vermont. The company moved its headquarters from nearby Sunderland to a smaller building in Manchester in 2025; Manchester is also home to the flagship store, on the site where the business began in 1856.
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