Puma - Fashion Company Profile
Puma is the German sports brand founded by Rudolf Dassler in Herzogenaurach in 1948 - PUMA SE, the public company behind the PUMA and COBRA Golf brands, selling performance and sport-inspired lifestyle products in more than 120 countries.
Company Snapshot
- Status
- Operating - one of the world's leading sports brands for footwear, apparel and accessories
- Type
- Public - PUMA SE, traded on the Frankfurt Stock Exchange (Xetra: PUM)
- Headquarters
- Herzogenaurach, Germany
- Founded
- 1948, in Herzogenaurach, Germany, by Rudolf Dassler
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Company Profile
Current products are on the Puma website, linked above; the shop box covers PUMA products sold through Amazon and eBay. The scale figures in the detailed record on the history page - more than 120 countries, more than 13,000 employees - belong to that record's period; the company has grown since, and its current reporting is on its official site. What has not changed is the structure the history page lays out: performance units in football (Teamsport), running and training, and golf, where COBRA PUMA GOLF still pairs the Cobra equipment brand the group owns with Puma apparel and footwear, balanced by motorsport partnerships, the Sportstyle lifestyle lines and PUMA Kids. The four brand values filed there - brave, confident, determined and joyful - remain the brand's stated character.
The PUMA brand is grounded in four values: brave, confident, determined, and joyful. Those values, historical descriptions say, motivate the company to surpass high levels of potential, and to use their knowledge and history in sport to further establish credibility, authenticity, and an appreciation for the games we all play. Four short adjectives do unusual work in a profile this size, because they set the terms on which every business unit below is described: performance products are filed as brave and determined, lifestyle products as confident and joyful, and the same brand voice is expected to cover both a football boot and a fashion sneaker without splitting in two.
Puma History
The earlier record for this company - its history, past brand line-ups, figures and photographs from the periods described - is kept on a separate page for historical reference.
Puma History & Historical Profile →Common Questions
When was Puma founded, and by whom?
In 1948, in Herzogenaurach, Germany, by Rudolf Dassler, after he and his brother Adolf split their joint shoe company; Adolf's half became adidas, Rudolf's became PUMA.
Is Puma a public company?
Yes. The business trades as PUMA SE on the Frankfurt Stock Exchange under the symbol PUM, headquartered in Herzogenaurach, Germany.
Which brands does the PUMA group own?
The PUMA brand itself and COBRA Golf, per the company record kept on the history page, together with subsidiaries serving its licensing and fan merchandise businesses.
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