Puma History

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The Company Description of Its Time

PUMA is one of the world's leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Golf, and Motorsports, and its own summary adds the ambition filed at the head of the historical record: PUMA has been producing the most innovative products for the fastest athletes on the planet. The PUMA Group owns the brands PUMA and COBRA Golf, as well as the subsidiary Dobotex. PUMA distributes its products in more than 120 countries, employs more than 13,000 people worldwide, and is headquartered in Herzogenaurach, Germany. Those scale figures are kept exactly as recorded, with their period understood, because a directory profile's numbers belong to the filing that published them.

Performance Units: Teamsport, Running and Training, Golf

At PUMA, performance and sportstyle products are offered across its business units, which the filing organizes as Teamsport, Running and Training, and Golf for the performance business, alongside Motorsport, Sportstyle and Accessories and Licensing. Their Teamsport business has a no-compromise strategy to push performance in football in every corner of the world, to the benefit of the billions of people that follow, watch and play the game. With Italy, Arsenal FC and BVB, PUMA has some of the best teams in the world, the historical record states in its period snapshot, and Teamsport goes beyond traditional football, with handball, rugby, cricket and volleyball complementing the offering. Team partnerships of that kind are filed here as the historical record presented them, as the era's roster rather than a current sponsorship list.

PUMA's Running and Training business unit takes PUMA's rich history within running and fuses it with new cutting edge technologies in both footwear and apparel, allowing them to make each one of their athletes faster, while bringing style, attitude and swagger to the world of Running and Training. PUMA Golf specializes in bringing stylish, fashion-forward, performance-ready golf apparel, footwear and accessories to the market that help golfers look better, feel better and play better, in the unit's own filed sequence. COBRA PUMA GOLF delivers a full package of game-changing, innovative products and fashion-forward style that help golfers of all ages and levels enjoy the game, which is how the COBRA Golf brand owned by the group appears inside the Puma filing.

Motorsport, Sportstyle, Kids and Accessories

PUMA Motorsport creates noise around the world of racing, with a heritage in Motorsport that dates back to the end of the last century, creating iconic products with style and attitude by partnering with best in class Motorsport brands such as Ferrari, Mercedes AMG Petronas, BMW and Red Bull Racing, as listed at filing. Racing is the natural bridge between this page's two halves: the same company that outfits football teams sells the team kit, fan apparel and lifestyle lines around motor racing, where performance credibility and spectator fashion have always been the same product photographed from two angles, and the partner list is kept here in its filed form for exactly that reason.

PUMA's Sportstyle offering represents their broad range of sports-inspired lifestyle collections, providing consumers with day-to-day favorite footwear and apparel to meet the demands of a sporty lifestyle, serving all needs from basics, filed as CORE, to premium, filed as PRIME and SELECT. For young consumers, PUMA Kids offers the right choice for every activity, with collections spanning from infant to teens and combining fun and entertainment with lifestyle and sports functionality. PUMA's Accessories round off the collections of the other business units to build strong, comprehensive packages and create a complete look, and its Accessories and Licensing work is the final unit. This page's kept links carry the audience-specific brand guides the historical record pointed to - men's, women's and children's Puma brand pages - alongside its footwear industry and terminology routes.

Fashion Company Names by Letter: Fashion Company P

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