SMCP - Fashion Company Profile
SMCP is the Paris accessible-luxury group behind Sandro, Maje and Claudie Pierlot - three Paris-designed brands, some 1,600 points of sale worldwide, and a listing on Euronext Paris.
Company Snapshot
- Status
- Operating - a leading accessible luxury group with roughly 1,600 points of sale in more than 50 countries
- Type
- Public - SMCP Group, listed on Euronext Paris (SMCP)
- Headquarters
- 49 rue Étienne Marcel, Paris, France
- Founded
- 2010, in Paris - uniting Sandro (founded 1984), Maje (founded 1998) and Claudie Pierlot (acquired 2009); Fursac joined in 2019
Company Profile
SMCP's brands trade worldwide today: the group's site is linked above, its brand sites are in the references below, and the shop box covers Sandro, Maje and Claudie Pierlot products sold through Amazon and eBay. The photograph on this page shows the group's three founding brands together. The short filing this profile keeps makes the essential point plainly: from Sandro's 1984 founding by Évelyne Chetrite and Maje's 1998 founding by Judith Milgrom, the group built 'the accessible dream' - Paris design at prices below the traditional luxury houses - into one of the defining fashion businesses of its generation.
The group is headquartered at 49 rue Étienne Marcel in Paris and is listed on Euronext Paris under the ticker SMCP, with roughly 1,600 points of sale in more than 50 countries across its brands. Isabelle Guichot has served as chief executive since August 2021. The single photograph on this page shows the three founding brands together - the visual shorthand for a group that grew from a family of Paris boutiques into one of the defining accessible-luxury businesses of its generation.
Common Questions
What brands does SMCP own?
Sandro (founded 1984), Maje (founded 1998) and Claudie Pierlot (acquired 2009), with Fursac added in 2019 - all designed in Paris and sold in roughly 1,600 points of sale in more than 50 countries.
Is SMCP a public company?
Yes. SMCP Group is listed on Euronext Paris under the ticker SMCP, and is headquartered at 49 rue Étienne Marcel, Paris.
What does 'accessible luxury' mean at SMCP?
The group's own phrase is delivering the 'accessible dream': Paris-designed, on-trend, high-quality fashion at prices below the traditional luxury houses - the positioning its filing uses for Sandro, Maje and Claudie Pierlot.
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