Sunrise Brands - Fashion Company Profile
Sunrise Brands is the Los Angeles apparel company formerly called Tarrant Apparel Group - a women's jeans maker for the big chains that has become the owner of NYDJ, Rebecca Minkoff, Joie and Equipment.
Company Snapshot
- Status
- Operating - a Los Angeles diversified apparel and brand-management company; owner of NYDJ, Rebecca Minkoff, Joie, Equipment and Current/Elliott among other brands
- Type
- Private - Sunrise Brands, LLC
- Headquarters
- 801 S. Figueroa Street, 25th floor, Los Angeles, California, United States (New York showrooms; Hong Kong sourcing office)
- Founded
- As Tarrant Apparel Group; founders Gerard Guez and Todd Kay took it private and renamed it Sunrise Brands in 2008-2009
Company Profile
Sunrise Brands' portfolio and company information are on its website, linked above. This page carries no shop box: Sunrise is a brand-management and manufacturing company whose products sell through the retailers and brand sites it supplies. The record this profile keeps runs from the filed Tarrant Apparel era - women's jeans and casualwear made by third parties, primarily in China, for Kohl's, Walmart, Macy's and others, with the TAGS travel brand in its line-up - to the acquisition run recorded in the profile text: NYDJ in 2019, Donald J. Pliner and Diane Gilman in 2020, Current/Elliott, Joie and Equipment in 2021, and Rebecca Minkoff in February 2022.
Since that summary, Sunrise has grown from a private-label manufacturer into a brand owner: it acquired the premium denim brand NYDJ in 2019, Donald J. Pliner and the Diane Gilman business in 2020, the Current/Elliott, Joie and Equipment brands in 2021, and Rebecca Minkoff in February 2022. The jeans maker of the filing now runs a portfolio of recognized American fashion brands from Los Angeles, with New York showrooms and a Hong Kong sourcing office.
Common Questions
What was Sunrise Brands formerly called?
Tarrant Apparel Group. Founders Gerard Guez and Todd Kay took the company private in mid-2009 and renamed it Sunrise Brands LLC in 2008-2009.
What brands does Sunrise Brands own?
A portfolio built by acquisition: NYDJ (2019), Donald J. Pliner and Diane Gilman (2020), Current/Elliott, Joie and Equipment (2021) and Rebecca Minkoff (2022), alongside American Rag and Seven7.
Where is Sunrise Brands based?
Los Angeles - its filed address is 801 S. Figueroa Street, 25th floor - with New York showrooms and a Hong Kong sourcing office.
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References & Further Reading
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