Leveraging the LA Trend Phenomenon
Fashion Event Article Posted May 6, 2008

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Apparel Search guide to fashion and clothingDates: Wednesday May 14, 2008

Time: 6:00 - 9:00 pm

Want to be the next Kitson, C&C, Juicy Couture or Frankie B.? Many of these successful West Coast brands started out as FBI members. All have learned the fine art of "leveraging the LA lifestyle". They market product based on the way we all live, shop and dress. Find out what makes our distinctive lifestyle so appealing to global consumers and why so many leading brands are born here. Learn why buyers, editors, trend spotters and investors shop the Left Coast for the Next Big Thing. This seminar will inspire you to follow this exciting trend and teach you how to market your brand with the Made in California message.

Instructor: Debra Stevenson

Cost: $45 Members | $75 Non Members


Cancellation/refund/late Arrival Policies
Please notify the FBI Center of cancellations at least 3 working days before a scheduled seminar in order to be eligible for a credit. No credits will be given for late cancellations or no-shows for any seminar. If you cannot attend, you may send an alternate from your organization at no charge. Instructors reserve the right to refuse admission to those arriving more than 20 minutes after the scheduled starting time. Please plan accordingly. We reserve the right to cancel a seminar due to low enrollment. For any seminars we cancel, we will notify all registrants in advance via email and may provide a full refund upon request or apply to other FBI presentations.

Questions? Please give them a call at 213-892-1669.

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