Montreal Fashion Week 16th Edition
Fashion Event Article Posted February 18, 2009

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March 2 to 5, 2009

The 16th edition of Montreal Fashion Week (MFW), a world-class fashion event held in collaboration with P&G Beauty, kicks off March 2 at the Bonsecours Market.  Given the current context, organizers are delighted to present one of the most stunning and powerful fashion weeks in recent history to some 15,000 local and foreign (from 5 continents) journalists and buyers expected to attend.  Over a four-day period, 25 renowned and up-and-coming designers will be showcasing their creativity, revealing the fashion trends that will mark the fall and winter 2009-2010 season.  

Premier Canadian showing of the leading names in fashion

Adapting to the international fashion calendar by holding MFW earlier than usual, Sensation Mode was intent on scoring a coup by positioning itself in a highly competitive time slot at a time when buyers budgets and the international fashion industry's excitement are at their peak. To this end, MFW has more than its share of aces up its sleeve, including PHILIPPE DUBUC presented by Gillette, who will be launching this 16th edition with the opening fashion show.  He will be followed by other pillars of the Canadian fashion scene: Marie Saint Pierre, MUSE by Christian Chenail, ENVERS by Yves Jean Lacasse, RUDSAK (available at Eaton Centre Montreal) as well as Harricana by Mariouche and M0851 (available at Complexe les Ailes). Closing the event will be none other than Denis Gagnon, back from the Who's Next show in Paris, who will be presenting his latest collection at the Maison Fullum & Holt. MFW is also
the new faces of fashion: Bourgeoisie, Ralph Leroy and Ur Imij as well as designers who've already reached new heights, such as: a va de soi, Myco Anna, HELMER, Soa & Kyo, Dinh B Design, Bodybag by Jude & J.U.D.E. and De Shalla, not to mention the return of Telio's 2009 design competition.  

Notable presence of menwear collections

New: menswear collections will be noticeably present at this 16th MFW.  Indeed, three fashion shows  those of PHILIPPE DUBUC, Ur Imij and Ralph Leroy will focus exclusively on collections for men.   Meanwhile shows by ENVERS by Yves Jean Lacasse, Dinh B Design and RUDSAK will present collections for men and women.

Backed by such high-profile corporate citizens as Eaton Centre Montreal, Complexe Les Ailes and Gillette, designers will enjoy greater additional promotional support, notes Jean-franois Daviau, co-president of Sensation Mode and producer of Montreal Fashion Week.  In order to produce an international event of the highest calibre, the support of partners sensitive to the cause of designers unquestionably allows us to deliver a Fashion Week that lives up to our expectations.

LE SHOWROOM, acclaimed by critics in 2008, returns for a 3rd edition 

Its last edition meeting with unanimous acclaim from the Canadian press, we are proud to bring back Le Showroom from March 2 to 4.  This concept allows designers and designer-manufacturers to conduct business and forge commercial ties in ideal surroundings.  For this 3rd edition, 54 designers have been invited to present their collections on premises designed for exchanges and transactions unique to Montreal Fashion Week, one of the first in the world to implement this type of concept, which has now been adopted by other fashion weeks.  In addition, this year again, a series of specialized conferences on various targeted topics, will be offered free of charge to industry players,

Offering wearable fashions

Without bypassing the fashion greats or doing away with unbridled bursts of creativity, this 16th edition of MFW makes more than a little room for practical Haute Couture which, while highly creative, offers a form of stylistics likely to meet the concrete needs of today's professionals.  In fact, fashion and glamour are hardly foreign to day-to-day life, regardless of its luxury.  To the contrary, they are there to enhance it.  

Two top-flight candidates retained by the selection committee 

The selection committee of the 16th MFW consisted of Vania Aguiar, editor-in-chief of PURE magazine, Diane Charbonneau, Curator of Contemporary Decorative Arts at the Montreal Museum of Fine Arts, Susan Langdon, Director of the Toronto Fashion Incubator, Bernadette Rey, anthropologist, consultant and professor at LaSalle College and the ESMM, and Franco Rocchi, Senior Vice-president, Sales and Marketing, Le Cheteau. The selection committee of the 16th edition of MFW retained two designers from a large pool of succession candidates.  In short, rare gems!  Designers selected to participate in this 16th edition are UR IMIJ and Ralph Leroy, who, for the first time, will get to showcase their breathtaking talent at a major event.  

CIMM present Fashion Lunch

CIMM is proud to present: Fashion Lunch. CIMM will be showcasing the following Collections of Pret-a-porter and designers: Tricotto, Scapa by Lauren Perre, Alison Sheri, 172 Grams, Fulmine Shearling. Designers : Collection Iris Setlakwe, Samuel Dong, Zen B. by Zenobia Bawa, Linda Lundstrem, Simon Chang March 3rd @ 11:30 AM, Centre International de Mode de Montreal, 555, rue Chabanel West.

2009 Telio Design Competition Focus on Canadian fashion schools

As for emerging forces, we note the return of the Telio design competition for up-and-coming designers, which this year will allow five young designers to win one of five bursaries with a total value of $10,000 to be awarded to the grand winners of the 2009 edition. This highly popular event attracts participants from all of Canada's leading fashion schools.  

NEW: Last-minute ticket sales

For the first time, MFW iwill be opening its doors to the curious and avid fashionistas by selling last-minute tickets admitting the general public to some of the fashion shows.  As well, it will occasionally be possible to obtain tickets at $25 each at the Saint-paul entrance to the Bonsecours Market every day from 4 to 8 p.m. Fashion shows open to the general public are those held at the Bonsecours Market, subject to available space.  It should be noted that the Dubuc and Rudsak fashion shows are sold out and no tickets will be sold for press cocktails and off-site activities. 

Parties of the Week

Always popular, the parties of this 16th MFW will be many and hot!  First, there are those, which are open to the public: Dress to Kill Magazine feat, PHILIPPE DUBUC Monday Night at Hotel W, with the So
a & Kyo party at the Vauvert of the H
otel St-paul with guest performer Ive Salvail as well as the official closing party at Fullum & Holt. By invitation only, Marie Saint Pierre at Suite 701 of Hotel Place deArmes on Tuesday evening.

P&G Beauty: exclusive sponsor of the 16th MFW

For the eighth consecutive season, P&G Beauty is proud to be the exclusive sponsor of Montreal Fashion Week, within the framework on its ongoing collaboration with Sensation Mode. It is with pleasure that we offer our support to the Canadian fashion and beauty industry. We are also happy to extend our continued support to Montreal Fashion Week as the main partner of the two next seasons, states Danielle Bibas, General Manager, Health and Beauty Care, with P&G Beauty Canada.

eal Fashion Week, produced by Sensation Mode, has been made possible thanks to the collaboration of its major partner, P&G Beauty, as well as Rowenta, the ministere du Developpement conomique, de lInnovation et de l Exportation du Quebec (MDEIE Department of Economic Development, Innovation and Export Trade), the ministere des Affaires municipales et des Regions du Quebec (MAMR Department of Municipal Affairs and Regions), Tourisme Montreal and the Societe de developpement commercial du Vieux-montreal (SDC Vieux-montreal Old Montreal Commercial Development Corporation).

Established in 2001, Montreal Fashion Week is an initiative recognized and approved by Liaison Mode Montreal (LMM), a group of sectorial associations dedicated since 1998 to the promotion of the Montreal fashion and apparel industry on the national and international scene, as well as the positioning of Montreal as a major North American production and creative centre.

In French : 16e edition de la Semaine de mode Montreal du 2 au 5 mars 2009

Learn about the Canadian fashion industry in our world section.

Here is some previous news that may be of interest to you:

Denis Gagnon : Montreal Fashion Week Kicks Off 16th Edition
Fashion Event Article Posted December 8, 2008

2008 Montreal Fashion and Design Festival  
Fashion Event Article Posted February 11, 2008


2009 Fashion Industry Articles

You are welcome to further discuss these fashion events at the Fashion Industry Network.

Learn about Fashion Weeks.

Fashion Week News


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