Londonedge are revolutionising the trade show market following the launch of an online fashion and giftware trade show that brings buyers and exhibitors together at any hour of the day.

At a time when independent retailers are struggling to maintain their margins and control their cash flow, freshening the shop floor is an increasingly difficult task. LondonedgeLIVE is a unique and exciting online exhibition where buyers can access an invaluable pool of up-to-date offers and deals plus brand new ranges and products.

Since the launch in March 2009, a bevy of Londonedge and Londoncentral exhibitors have built online stands at LondonedgeLIVE, showcasing their products and designs to buyers across the globe.

Retailers are presented with a fortnightly bulletin summarising special offers, price deals, new products and exhibitor news. This vital information allows buyers to stay ahead of their competitors all year round.

Short-order becomes even shorter-order as retailers are offered first shout on end-of-line stock rather than making purchasing decisions purely at the real-time trade exhibitions.

To date, LondonedgeLIVE bulletins have already alerted buyers to offers including money off belt buckles at Mobtown, a 25% off denim sale at Lip Service and exclusive discounts at Lucky 13.

Buyers have also been given the heads-up on new ranges and products from Phaze, Nitelife Footwear, Lena Quist, Steady Clothing and much more.

LondonedgeLIVE is on hand to help retailers access relevant, seasonal and in-demand trends direct from stock. Whether placing the spotlight on harem pants, fashion-friendly swimwear or the best deals to help retailers cash in on the school holidays, each essential e-bulletin can be translated directly in to sales and an increased profit margin.

In the current economy, fashion retailers need to work harder and smarter and Londonedge has responded to those needs with an essential sourcing tool that is available to buyers 24/7 with the focus on improving business for the entire market.

Visit www.londonedgelive.com and register your details to see the full site.

The next Londonedge and Londoncentral will take place from 6-8^th September 2009 at Olympia 2, London , W14. For further information please contact +44 (0) 1162 898 249 or info@londonedge.com. Visit www.londonedge.com.