August Edition of Margin 2010
Fashion Event Article Posted June 22, 2010

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Margin has confirmed a host of new brands for the August 2010 as well as many established brands exhibiting for the first time at the show. Cult brand Silas are making their UK return exclusively at Margin (and will not be exhibiting anywhere else globally this season) and will sit alongside brands such as Obey, Dephect, and RVCA who have not exhibited in the UK for over two years.

Margin is the only UK trade show where buyers & press can discover fresh new talent alongside credible established young fashion brands and is the longest-running independent trade exhibition for directional mens & womens clothing & accessories in London.

SILAS + Exclusive to Margin London + After an absence of over four years, cult streetwear brand Silas is returning to the UK and will be making their trade debut exclusively at Margin + Exhibiting their new range of denim, shirting & tees, the return of Silas to the UK is eagerly anticipated (by buyers and consumers alike) + Still collaborating with artists and designers, such as George Cox on shoes and European Bob on prints, Silas will only be exhibiting at the August 2010 edition of Margin London, and no other trade events this season.

RVCA + Returning to the UK tradeshow scene after a two-year break, RVCA will be exhibiting their full range of mens and womens clothing at Margin London in August 2010 + RVCA combines art, music, fashion and a modern lifestyle in an original way. At the forefront of this vision is RVCA's Artist Network Program (ANP), which showcases the talents of established and unknown artists + With a wide collection of tees, denim, and cut-and-sew (including mens shirting and womens dresses) RVCA transcends boundaries, appearing as natural on the shelves of boutiques as on those in the more-informed skate stores.

OBEY + Following a break of over two years, iconic American brand OBEY will be returning to the UK tradeshow scene in August 2010 and has chosen Margin as the ideal platform to showcase their range of clothing and accessories to key buyers and press. Whilst the OBEY mens streetwear range (established in 2001 by world-renowned artist Shepard Fairey) is well-known amongst credible retailers and consumers alike, the expanded womenswear clothing and accessories collection will be previewed at the August 2010 edition of Margin London.

GARCIA MADRID + Making their UK debut in the Kreateur area, sharp mens casual- & designer-wear from Spain. Garcia Madrid will be presenting their latest collections of mens tailoring, casualwear, and accessories at Margin in August 2010 + With quality fabrics, hand-finishing, and original prints, this highly wearable and desirable range of menswear takes inspiration from art and design to create elegant wardrobe staples +

DEPHECT + Established streetwear brand Dephect return to Margin in August 2010 + The team behind independent streetwear label Dephect grew up as skaters listening to hip-hop, which manifested in their love of underground art, music and sport + These influences are evident in their successful range of prints, painting and clothing + Dephect is a long-standing Margin exhibitor (since 2004) and have grown into an international brand and successful UK export +

NEW LOVE CLUB + New Love Club return to Margin + Following their global debut at Margin last year, New Love Club return to exhibit in The Tee Room area of the show with their range of directional tees inspired by art and photography + The creative duo behind London brand New Love Club focus on a range of sketchy art, bold geometrics, sexy, retro and sliced up photography with themes of voyerism, fame, fantaticism, abstraction and futurism +

FRANK & FAITH + Following their successful participation in Margin in February (where they were picked up by key independents and department stores), Frank & Faith return to the TraidFare area of Margin dedicated to promoting the work of ethical labels + With smooth-as-silk bamboo dresses, organic cotton shrugs & cardigans, and vintage fabric necklaces, it's no wonder that Frank & Faith is making a name for itself by providing affordable and stylish clothing with a conscience +

IDEOLOGIE + Ethical Boston-brand Ideologie make their UK debut at Margin + Ideologie is an organic clothing company from Boston, Massachusetts, with a humanitarian and ethical stance behind their range of on-trend art prints + Using only Certified Organic Cotton grown in Texas and dyed and printed with low-impact PVC-inks, Ideologie will be showing their full range of new mens- and womens-wear designs at Margin in August +

PUNKY PINS + Punky Pins will be exhibiting in the GILD area for accessories + Hot of the success of their first Vogue cover, and in the right-place with their personalised Sex & The City "Carrie" necklaces, Punky Pins returns to Margin with their full range of adorable and unique jewellery + With ranges that can be personalised with a customers name, Punky Pins provide, not only a highly sellable and desirable range but also, the ability for retailers to offer a bespoke service to shoppers +

VESTAL + Vestal return to Margin with their extensive range of mens and womens watches + With something to suit all budgets, from premium timepieces to fun plastic numbers, Vestal take their inspiration from the legion of musicians, artists and athletes who represent the brand globally + Vestal will be exhibiting their latest ranges of watches as well as their new sunglasses range in the GILD accessories area at Margin in August 2010.

Learn more about the fabulous fashion event at the Margin London website.


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