The Ledge Action Sports and Lifestyle Show
Fashion Event Article Posted November 23, 2011

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It's been a long time coming and now, like mainland Europe, it's high time that the UK had it's own Action Sports and Lifestyle trade show. The event in question is The Ledge and is not just another after thought it's a show put together by people directly involved within Action Sports for Action Sports. This is what makes the difference.

The Ledge brings together a consortium of key brands within the Action Sports sector and showcases the strength and importance of each brand within todays market. The aim is to create an enviroment for retailers to view new and existing brands under one roof in a central London location. Action Sports brands really stand apart from everyday high street labels with an exciting point of difference, which is the message that needs to be re-installed back into the industry.

"London Edge's plans to provide an Action Sports focused show can only be a good thing for the industry. I really hope the brands can see the potential of the event and get behind it".

Phil Rowbottom - Surfdome

"The Ledge offers a really good "Down South" show to Manchester's The Place, where we can properly present all our Brands in an environment which is both convenient and useful to our customers. Generally, it is always much better to join together with all brands and customers at the same place and time to fully represent and celebrate everyone's part in our industry – The Ledge can host this."

Tim Green - TKC

"With the constant evolution of our Action Sports business, Frixon would relish the opportunity to view and experience the world's best Action Sports brands under one roof. The Ledge is the platform we need to make this happen".

Dan Tancock -

"It's great to see an action sports show returning to the UK. It's a big market that has been vastly under-serviced for the past few years, which has had a detrimental effect on the industry. Hopefully the arrival of this new show will signal a turning point and a revival in sales in action sports".

Matt Elek - Vice

The Ledge will also be hosting a 5 foot mini ramp supplied by King Ramps and endorsed by the one and only Sidewalk Surfer with a competition being held for some lucky winners to walk away with cash prizes. More information to follow.

The list of brands really shows the strength and power of the industry when it unites. This will show the retailers the importance of the show and that the organisers are working to provide a service to support and help the brands grow there business.

Brands at The Ledge as of 28/10/11:

Etnies, Emerica, Altamont, DC Shoes, Osiris Shoes, C1RCA Footwear, Metal Mulisha, DVS, Lakai, Fallen, Fourstar, Matix, Alpine Stars, Eastpak, Adio, Neff, Oxbow, Santa Cruz, Independent, Carve, Dephect, King Aparrel, Stereo, Dekline, Zero, Mr Lacey, Element, RVCA, HUF, Element Skateboards, Plan B, Autobahn, Blueprint, Theeve Trucks, Sk8ology, Clan 010, Obsolete Skateboard, Foundation, Toymachine, Pig, Hollywood, Z-flex, Penny, Basics, Tricknology, Bodyguard, TSG, Razors, Ground Control, Titen Bearings, 841 Wheels, Elyts Shoes, Street Artist/straight Jacket, Brixton, The Hundreds, Electric, Oneal, Lord Clothing, Girl, Chocolate, Skate Mental, Expedition One Skateboards, DGK Skateboards, Gold Wheels, Organika Skateboards, Silver Trucks, DGK Clothing, Rush Bearings, San Clemente Longboards, Industrial Trucks, Karma Skateboards, Motive Skateboards, BLVD Skateboards, Capix Helmets, Vox Footwear, Victory Hardware, Warfire Trucks, Ebony Griptape, FKD Bearings,Phantom Trucks, Ame Grips, Grafika Skateboards, Gravis, Analog, Bones, Creature, Flip, Habitat, Independent, Santa cruz, Venture, Pass Port, Picture Wheel Co, Polar Skate Co, Lovenskate, Nomad, RipnDip, Vic NZ.

The show will take place on the Gallery of the National Hall, Olympia, London, and will co-locate with established streetwear trade exhibitions LondonEdge & LondonCentral from 5th-7th February 2012.

Learn more about Lifestyle Fashion Brands.


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