CMC New Resources for Holiday / Resort 2012 LA Fashion Market
Fashion Event Article Posted August 2012

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The California Market Center (CMC) will be presenting thousands of Holiday/resort 2012 collections to buyers, Monday-thursday, August 13 – 16, 2012, for Los Angeles Fashion Market, also open on Sunday, August 12 for Preview. Resources will be featured throughout hundreds of the CMC's showrooms and special exhibit areas, including the LA Kids Market, SELECT Contemporary Tradeshow, TRANSIT LA Shoe Show, and the recently expanded Gift & Home Showcase. To round out the Market experience, buyers and industry guests are invited to attend various special events, including an Opening Night Reception and a complimentary Color Trend Presentation, as well as a variety of additional perks featured throughout the building each day.

New Showroom Stop Staring! expressed much excitement about their new space at the CMC. "We have participated in LA Fashion Markets in the past, and have seen considerable growth," said Joyce Snyder of Stop Staring in Suite A296. "We are looking forward to continued growth, exposure to new boutiques, and a central location, giving our buyers easier access to view our collections. We are so excited to be a part of the CMC on a permanent basis!"

Expanding the extensive mix of product available at the CMC are new resources debuting this Market, including showrooms Stop Staring!, Ami James Inc, Knuckleheads, Sch Enterprises, FSI Inc., among others, along with the grand opening of Beverly Hills based salon TWIST by Oliver Ifergan whose new downtown salon is located at the CMC 9th street entrance. Additionally, new lines debuting this Market include Thursday Island, Kenneth Cole, Caroline Vail, 3 Dot Red, Andria Lieu, Sixty-nine Jeans, La Fee Maraboutee, Kana, Laundry Accessories by Shelly Segal, Ciao Marco, Super Trash, Little Willys, Bonne, Berlingot, Lilly + Sid, Kina Booties, Pop & Lolli, Pure Baby Organic, Shampodle, Vintage Lucy's, Healing Hazel, Zozo Bug Baby, Ida T, Knotty Hair Ties, Little Trendstar, Smellies, Polkadot Moon, Marmalade Creations, Milla Reese, Petit Patapon, Pure Baby, Wee Drool, Lily and Momo, Apple Park, Daily Threads, Relique, Karissa & Me, ELA, Aida, Nina Canacci, Lundstrom, Bacci, Izzy & Ali Handbags, Cynthia H. Designs, Lionel Handbags, Lavender Girl, Resultwear by Dmondaine, Maryo Jo Bruno, Ooh LaLa, Pretty Polly, and Berlei Sport, plus many more.

Shai James of Ami James Inc, who recently opened a showroom in Suite A587 shared in Joyce's excitement, saying "We are really looking forward to being a part of LA Fashion Market. There is a lot of great opportunity at the CMC."

Running concurrently with LA Fashion Market, SELECT Contemporary Tradeshow will be taking place in the Fashion Theater, Main Lobby, Monday-wednesday, August 13-15. Noteworthy SELECT exhibitors include ADA Collection, Adina Reyter, Ally Rose Toppers, Azaara, Beagle House NY, Boutique 9, Casting, Deepa Gurnani, Enzo Angiolini, Gillian Julius, Hyde Collection, Marcia Moran, Minnie Rose, Papillio, Pour La Victoire, and Streets Ahead, plus many more.

Also featured Monday-wednesday is TRANSIT LA Shoe Show, presented in the CMC's Penthouse, 13th floor. Exhibiting for the first time at TRANSIT are Mint and Rose by LOBO, Miss L Fire, Modern Vice, Obsession Rules, Penny Sue and Y-r-u. Notable returning exhibitors include BCBG MaxAzria, Betsey Johnson, Report Signature, Vince Camuto, Steve Madden, Splendid, Matiko, Irregular Choice, DV by Dolce Vita, Jeffrey Campbell, Frye Boot Company, Ella Moss, Jessica Simpson, Aerosoles, Chinese Laundry, CL by Laundry, Coconuts, Envy Footwear, Matisse, MIA, NYLA Shoes, Rocket Dog, Lucky Brand Footwear, Blowfish Malibu, Nomad Footwear, Collection B, Dirty Laundry, Bait, Bearpaw, Encanto, Gentle Souls, Mad Love, Madden Girl, Mtng, Sbicca, Shelly London, Yellow Box Corp, Poetic License, and many more.

"We are anticipating a strong Market," said Heidi Ngo, of Scoop Showroom in Suite A642. "Between the amazing lines, great community, hospitality and giveaways, we have it all here at the CMC!"

Special events at this Market include a complimentary Pre-spring 2013 Color Trend Presentation by Design Options, Monday August 13, at 12:00pm in Seminar Suite A218. Additionally, buyers and industry guests are invited to an Opening Night Reception, Monday August 13, from 5:00pm – 7:00pm, in the Main Lobby. The Reception will offer a relaxed atmosphere to network with industry affiliates as guests enjoy complimentary hors d'oeuvres from Trader Vic's LA, DAMA Tequila cocktails, and live beats by DJ Mahli. Other sponsors include Dry Soda, and IZZE. Additionally, SELECT will host breakfast sponsored by Market Restaurant every morning in the Fashion Theater, while complimentary bags of Pop Chips, Luna Bars, and IZZE beverages will be available for buyers at SELECT, and TRANSIT throughout each day, while supplies last.

Holiday/resort 2012 Los Angeles Fashion Market takes place Monday-thursday, August 13–16, 2012 at the California Market Center. Show hours are 9:00am- 6:00pm daily, with Sunday open for Preview. Spring 13 LA Fashion Market will take place Monday–Thursday, October 15–18, 2012.

You may also want to learn more about View CMC which will have an event launch in 2013.


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