Introducing LondonEdge Fashion and LondonEdge Original and The Ledge Streetwear Section
Fashion Event Article Posted July 2012

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Catering to a group of the most creative and exciting ‘niches' in fashion and accessories LondonEdge will be returning to London Olympia for its 13th year this September 2012.

The biggest and best show of its kind, the rock n roll, cool and kooky styles of the exhibitors is met year after year with an exciting and familiar buzz and positive atmosphere and this season will be no exception!

An exciting change to this year's structure comes in the form of LondonEdge Original and LondonEdge Fashion in the place of LondonCentral.

Although LondonCentral has been a key part of the show for the last 11 years, this section of the trade show was often referred to as LondonEdge and clarity between the different areas became vague. To put this confusion to rest and highlight the broad and exciting ranges on offer at the show, LondonEdge will now have two clearly defined ranges of styles: LondonEdge Original and LondonEdge Fashion.

LondonEdge Original will offer a typically edgy platform for punk, rock n roll and tattoo styles and be packed full of collections worthy of any self respecting music festival goer.

Londonedge Fashion is the UK show for quirky, young, commercial, high fashion collections that are currently enjoying vintage, retro & kitsch influences.

Ozzing with merchandise such as amazing t-shirt art, skinny jeans and creative jewellery collections all perfect for individuals & fashionistas.

The absorption of LondonCentral into LondonEdge fashion aims to clear the haze between the two shows and help buyers to understand the plethora of brands available within the shows.

Londonedge Original will welcome 150 + exciting, bold & unique clothing, accessories, footwear & lifestyle collections. Londonedge Fashion will offer the ultimate UK environment for creative, individual young fashion collections, anticipating in the region of 125 gorgeous collections.

Meanwhile, The Ledge continues into it's third season packing the gangways with action sports & skate collections - this season the show has further developed & improved with the introduction of a dedicated Streetwear section.

Whist Ledge will play host to the very best in action sports & skate collections including the likes of DC Shoes, Osiris, Etinies, Gravis, Abandonship Apparel & Element to name very few ... Streetwear is the newest & most anticipated addition to the show & has been created to enable selected streetwear brands to thrive within their own unique environment, whilst still benefiting from a retail crossover with the more core action sports brands. A taster of the brands involved includes Brixton, Dickies, WESC, King Apparel, Analogue, The Hundreds and Studio Ochee.

It is anticipated that The Ledge will house in the region of 100 action sport, skate & lifetsyle brands and Ledge Streetwear is expected to provide a platform for upwards of 50 selected streetwear brands. 

The Ledge is a show ‘For our industry, By our industry, Supporting our industry'

 More extremely exciting news to follow.

2nd – 4th September 2012

The National Hall, Olympia, London E14


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