Samsung Executives Complete Train at Fashion Business Inc.
Fashion Article Posted April 29, 2008 

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A team of two executives from Samsung's Global Strategy division in Korea sought counsel and training from Fashion Business Inc. last week in preparation for launching new apparel and textile projects in the US market.  The group was specifically interested in a West Coast perspective on developing, producing and marketing a line and how to sustain visibility for new strategic projects in this important sales region.  I met Samsung's team at MAGIC where they attended one of my seminars. They contacted me to arrange two days of intensive private consulting, including some of the FBI's popular seminars, says Frances Harder, President and Founder of the Fashion Business Incorporated.

We gained a great deal from the training at FBI last week, confirmed Lyra Jakabhazy, Samsung's Strategic Planning Team Manager.  We enjoyed the opportunity to meet so many experienced industry insiders.

Participating in the two-day training intensive was a group of veteran consultants from Fashion Business Inc.'s team including Bruce Burton, Director of International Business at Stonefield Josephson who counseled the team on international sourcing, and Ray Bowman of International Trade who presented logistics of exporting from the US.  Peyman Dadmehr, Principal Partner at Danesh & Dadmehr, LLP advised on the many legal aspects of protecting a brand, and Debra Stevenson, President at The Skyline Studios presented a seminar on utilizing Global Trends to Market and Sell Brands.  Frances Harder, was also part of this impressive team of consultants to assist with the overall aspects of apparel manufacturing, brand building and exporting from the US market.

The Samsung Group is a division of Cheil Industries, Inc. and has been the driving force behind the remarkable development of Korea's textile industry since 1954. It ventured into the fashion industry by launching the business suit division in 1979 and into the chemical resin business in 1989.  The multinational global corporation maintains a diversified product portfolio that includes electronics, technology, textiles, hotels, a culture foundation and now contemporary fashion brands.  Samsung is proactively interested in expanding its US market share with the launch of marquee designer labels that have a proven track record in their native Korea including Bean Pole, Galaxy, Rogatis and premium suit brand Lansmere.

Fashion Business Inc. 501(c )(3) provides the Fashion Industry with the resources and training to turn businesses into a profitable reality. 
FBI Resource Centers, along with its website and business partners, offer business education, technical training, sourcing, networking, marketing and consulting services. These services and tools promote the success of FBI members and ensure the future vibrancy of America's fashion industry.  FBI has nurtured key West Coast brands from startup to global stardom including American Apparel, C&C California, Frankie B. and many others.

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