Londoncentral Invites Fashion Buyers to Afternoon Tee
Fashion Article Posted December 6, 2008  

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will play host to the brand collective, Afternoon Tee, for the first time at its show in February 2009.


Including 8 quality streetwear labels, Afternoon Tee currently exists as a consumer showcase which takes place in Portsmouth as well as an online store, stocking key items from each range. Visit to see more.


The brands will appear together at Londoncentral and aim to re-create the vibe of their exclusive consumer show. Organiser James Kerrison from Applied Clothing explains: Afternoon Tee is a collective of independent streetwear brands and in 2009 we are launching a live sales store which will sell the brands that show at our consumer event. Music, graphics and art are all important to the vibe of the event and we will be incorporating that at Londoncentral with scratch DJs and live art.


Applied Clothing offers mens and womenswear with hoodies, tees and tracksuit tops sporting designs by independent artists and illustrators from across the globe. See their range at


Conquer Clothing is a young, London-based label run by two designers with a fine Arts background. Tuned in to street culture, Conquer offer tees and hoodies featuring challenging images alongside limited edition fine art pieces. See more at


Also exhibiting is Cornwall-based menswear label Rebus Collective. They will bring a completely fresh Spring / Summer 09 range of tees, hoodies and sweatshirts to the show featuring high detail stitching and embroidery and strong graphic design.


Husband and wife team, Katie and Paul Morris are behind the streetwear label KT & Paul and will bring their hand-printed, limited edition tees and hoodies for men and women to Londoncentral in February 09.


As well as some new colorways in their more popular designs, T & Paul will launch a selection of scarves at the show. Visit them at


Funkrush is another t-shirt label that has been running since April 2007. Designer and label boss James Harrison has commissioned other designers from around the world to contribute to his streetwear range. See more at


Other streetwear labels exhibiting within the Afternoon Tee section include Bantum ( and Girl Gang.


The next Londonedge and Londoncentral (10TH BIRTHDAY SHOW) will take place from 1st-3rd February 2009 at Olympia 2, London , W14. For further information please contact +44 (0) 1162 898 249 or Visit



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