Online fashionistas witnessed the opening of
boutique, launched Wednesday, May 22nd,by the
store's owner and buyer Kimberly Lawson.
Bakersfield, Calif. resident, who is a 2007
graduate of the Fashion Institute of Design &
Angeles gained a following for her eye for
style months in advance by blogging the entire
process of launching a web boutique months before it
opened. The shop has a small but well-edited
selection of clothing, carrying well-known brands
such as Va Va and Voom by Joy Han, and also
up-and-coming labels like Plastic Island, Jae
Basilio, Egoist and Cohen
Lawson's goal is to help dress stylish women who put
thought into each and every outfit they wear. "I
try to pick only the most detailed, but still
wearable, pieces from each collection. And of
course, the most flattering," she says about the
buying process. "The type of woman who would shop
at my boutique, her day style is casual glamour.
Even if she's just wearing jeans, they're probably
well-tailored, worn with heels and a cute blouse."
She further elaborates on the Ooh La Luxe! customer,
saying, "Most of us have that one friend who always
looks great despite the occasion, is always put
together and has the most unique pieces. She would
The current Spring/summer collection that is now on
sale at the boutique includes a wide variety of
cocktail and day dresses, mostly from Voom by Joy
Han, as well as flirty skirts from Plastic Island
and sexy, light-weight knitwear courtesy of Jae
"Our prices range from about $80 to $260, most of it
falling somewhere in the middle", Lawson adds. "I'm
very picky when choosing higher-priced pieces; I
wouldn't want my customers stuck with something
generic for a high price. So I make sure every
piece pays attention to detail, is fashion forward
and high quality."
Being no stranger to the internet world should come
in handy for this budding young entrepreneur of
style. Lawson also works as a celebrity and fashion
blogger/freelance writer. For over two years, she
has been at the helm of her successful Girls Talkin'
Smack celebrity blog, and her past writing gigs
include a stint with the Oxygen Network, among many
"Blogging fashion is actually great market research;
your readers often tell you what trends they like
and which they don't," Lawson said. "And blogging
about celebrities often shows you what not to wear."
Her technical knowledge also helped in building the
site; Lawson created many of the graphics and did
all of the site coding on her own.
The women's designer boutique is now open for