William Georges, a top designer and fashion industry
veteran, who has worked with over 30 different brands
has created a revolutionary new concept for the apparel
business. Finally someone has solved the dynamic puzzle
imposed by attempting to offer consumers a pant leg
length that is both, fitted to their particular body
type without the need for tailoring, and is also able to
meet their specific dynamic needs. After many years of
research and development, Georges has finally created a
solution that succeeds both is Form and Function, and is
as stylish as it is practical. The solution is patent
pending and is the focus of HEMTEC, a new company
founded by Georges.
HEMTEC offers a complete design solution to prevent
pants from dragging on the ground when the inseam or
length is too long. HEMTEC comes to market at a time in
the economy when manufactures are looking for new ways
to invigorate sales and increase consumer spending.
HEMTEC represents forward-thinking solutions to these
challenges by adding true value to the end product and
focusing on innovation. Innovation drives the economy
and HEMTEC is already getting the attention of top
couture houses and billion-dollar mega-brands that are
getting in line to be a part of this movement. This is a
real design revolution for bottoms.
The device, which is destined to quickly become a
staple in the marketplace, is patent pending and now
available for limited license under the trademark
HEMTEC. The HEMTEC rollout will be fairly exclusive
initially, and licensing will be limited to 7 million
units through 2010. Several exclusive contracts in Men's
and Women's have already been established in denim and
non-denim, active-wear and athletic apparel. Seven
undisclosed brands will feature the hemming device in
their pant-driven collections, which will be available
in select stores globally by the Holiday 2009 season.
Limited licensing is still available at certain price
points in the USA, Europe, Japan, and Australia
depending on fabrication and exact market and use.
According to Hemtec, Licensing
is expected to grow to 25 million units by 2012.
The world is a diverse, actively dynamic, and
uncertain place full of people of all shapes and sizes.
In the apparel industry these facts have deep
implications for both Form and Function, and they impose
a set of very specific challenges to designers and
manufactures who specialize in pants and bottoms. Ideal
pant length is the premier case in point of this
perennial predicament, and it can be
affected by a myriad of seemingly simple dynamic factors
such as a woman changing from high heels to flats.
These numerous dynamic factors create the perfect
storm of uncertainty in forecasting the ever-changing
needs of the consumer, and artificially forcing these
needs to fit into factory-set manufacturing standards is
practically impossible. Custom tailoring is the
traditional solution to this challenge, but it is cost
prohibitive and unable to address dynamic needs. The
simple inescapable conclusion of all of this is that the
problem simply goes ignored and unsolved and the
consumer is expected to accept poorly fitting garments
and pants that are simply too long or too short.
HEMTEC's mandate for existence is to solve this real
functional problem, and this is first and foremost what
it achieves. The HEMTEC solution however, is finely
crafted by a top designer and bound by a strict
adherence to extreme standards of aesthetic Form. For
the first time, the consumer no longer needs to choose
between style and practicality. There have been many
attempts to solve this problem of pants dragging on the
ground over the years and a sincere desire to provide
real value, function, sanity, and security for
performance active lifestyles. HEMTEC succeeds where all
of them have failed and represents and an unprecedented
win in both Form and Function.
The technical specifics of the Hemtec device are not
public knowledge at this point, but it can be said that
Hemtec gives the consumer an easy way to adjust the
inseam and leg opening size of their pants thus adding
value to the end product.