Drive February 2009
Fashion Article Posted February 11, 2009
In celebration of Fashion Week, Mackage has partnered with Housing Works to help those in need. The only outerwear brand showing at the tents during New York Fashion Week, Mackage is putting used coats to good use by hosting a coat drive in conjunction with an NYC mainstay
Housing Works. Help keep someone warm this winter and support your local community by donating a coat today.
All of Housing Works Thrift Shop's seven New York City locations as well as select beloved New York City destinations will serve as drop-off spots between February 13 and February 22. New Yorkers are invited to get involved by dropping off a coat at any of the participating locations.
In an effort to increase awareness and raise money to support this initiative, celebrity fans of the line Maggie Gyllenhaal, Peter Sarsgaard, and Lindsay Price have donated autographed Mackage coats to Housing Works, which will be auctioned online at Shophousingworks.com. Bidding starts February 7th and ends on February 19th at 7:00pm. Housing Works at 17th Street will feature a Mackage window for the duration of the coat drive displaying the autographed coats.
Housing Works Store Locations:
143 West 17th Street
157 East 23rd Street
306 Columbus Avenue
1730 Second Avenue
245 West 10th Street
202 East 77th Street
122 Montague Street, Brooklyn
Additional Drop-off Locations:
Salon @ The Plaza Retail Collection
Bar + Kitchen
The Mackage brand is built around the belief that outerwear is an integral element of fashion. Mackage pieces are designed with sleek, modern detailing and a slim fit to create coats that are uniquely fashionable and never bulky. For Fall 2008, Mackage introduced its first men's collection with wool, leather and sheepskin styles. The debut collection took the superior fit and intricate detailing of Mackage's iconic women's coats and translated those essential attributes into masculine, formfitting pieces. Mackage has a vast celebrity following including Jessica Biel, Eva Mendes, Blake Lively, Leighton Meester, Halle Berry, Hilary Duff, John Legend and Penn Badgley.
About Housing Works:Housing Works (www.housingworks.org) provides lifesaving services for homeless and low-income New Yorkers living with HIV and AIDS. Housing Works is the largest community-based AIDS service organization in the United States, as well as the nation's largest minority-controlled AIDS service organization. Since their founding in 1990, they have provided lifesaving services, such as housing, medical and mental health care, meals, job training, drug treatment, HIV prevention education, and social support to more than 20,000 homeless and low-income New Yorkers living with HIV and AIDS.
More about Mackage:
Serena van der Woodsen Wearing Mackage Leather Jacket
Mackage Launches Menswear for Fall 2008
John Legend Wearing the Mackage Shane Leather Jacket
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