Surface Effect Labels Add
Extra Touch of Fashion to Garments
Avery Dennison Corporation today launched a range of new surface effect labels and trims that provide users with a cost-efficient way to add a touch of fashion to branded garments and non-apparel items.
The new technique creates a non-uniform, random crinkling effect that adds texture and definition to labels and trim for a distinctive and sophisticated finish.
The process can be applied to all Avery Dennison
woven-edge polyester tapes and is especially effective on
woven-edge satins. The effect is highly durable
Surface effect tapes and labels can be printed in up to
six colors to maximize impact for a range of branding
applications, from women's, men's and formal wear through to
About Avery Dennison Corporation
Avery Dennison is a recognized industry leader that develops innovative identification and decorative solutions for businesses and consumers worldwide. The Company's products include pressure-sensitive labeling materials; graphics imaging media; retail apparel ticketing and branding systems; RFID inlays and tags; office products; specialty tapes; and a variety of specialized labels for automotive, industrial and durable goods applications. A FORTUNE 500 Company with sales of $6.7 billion in 2008, Avery Dennison is based in Pasadena, California and has employees in over 60 countries. For more information, visit www.averydennison.com.
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