Item Level RFID In Select Nine West Retail Locations
Fashion Technology Article Posted August 11, 200
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Jones Apparel Group, Inc. announced that it has initiated a program to evaluate Radio Frequency Identification (RFID) technology in select Nine West retail locations. The goal of this pilot program will be to study the benefits that item-level RFID provides in the areas of enhanced productivity, customer service and inventory accuracy.

"We are always looking for new ways to raise the bar and deliver outstanding customer service," said Sergio Prosperino, Senior Vice President, Store Operations at Nine West. "We are intrigued by the prospect of enhanced inventory visibility, and we think this can be of real value to our customers and store associates."

The team of companies with whom Jones is partnering on this initiative consists of:

-- Vue Technology, which will provide the RFID software and system management solutions;

-- Motorola's Enterprise Mobility Business, which will provide fixed and handheld RFID readers and antennas;

-- Avery Dennison, which will provide RFID tags and printers; and

-- inCode Wireless, which will provide installation and integration services and, along with RFID Sherpas LLC, will perform operational and business case analysis.

"We are eager to begin this test to explore the benefits that RFID can provide in our retail footwear locations," said Norm Veit, Executive Vice President, MIS at Jones. "RFID has interested us for some time, and we believe it has reached the point where launching a pilot program of this nature makes sense. We are also pleased to be working with our chosen partners on this project, and we look forward to the support and expertise we are confident they will provide."

About Jones Apparel Group

Jones Apparel Group, Inc. is a leading designer, marketer and wholesaler of branded apparel, footwear and accessories. The Company also markets directly to consumers through its chain of specialty retail and value-based stores. The Company's nationally recognized brands include Jones New York, Nine West, Anne Klein, Gloria Vanderbilt, Kasper, Bandolino, Easy Spirit, Evan-picone, l.e.i., Energie, Enzo Angiolini, Joan & David, Mootsies Tootsies, Sam & Libby, Napier, Judith Jack, Albert Nipon and Le Suit. The Company also markets costume jewelry under the Givenchy brand licensed from Givenchy Corporation, footwear under the Dockers Women brand licensed from Levi Strauss & Co. and apparel under the Rachel Roy brand licensed from Rachel Roy IP Company, LLC. Each brand is differentiated by its own distinctive styling, pricing strategy, distribution channel and target consumer. The Company contracts for the manufacture of its products through a worldwide network of quality manufacturers. The Company has capitalized on its nationally known brand names by entering into various licenses for several of its trademarks, including Jones New York, Evan-picone, Anne Klein New York, Nine West, Gloria Vanderbilt and l.e.i., with select manufacturers of women's and men's products which the Company does not manufacture. For more than 30 years, the Company has built a reputation for excellence in product quality and value, and in operational execution.

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