What fashion brands are owned by Amazon?
Their is a difference between "Amazon Fashion Brands" and "Fashion Brands on Amazon". The difference being that some of the clothing on the website is private label brands owned by the company. Other product is labels owned by other companies.
Amazon has an advantage with its private brands because the company also has access to information about the sales performance of all competitors on the platform. They have customer feedback & data analysis on elements of design, pricing, fabrics, fit, etc. In theory, they can develop clothing lines for their own brands based on knowledge they have obtained from the sale of other brands. It is important to note that Amazon is not the only company with such an advantage. Many large retailers have their own private labels and at the same time sell product from other companies. Amazon is not necessarily doing something new. However, they are most likely doing it better than other retailers in the past.
Shop all the Amazon owned fashion brands.
Let's review below to have an idea of the fashion brands Amazon owns.
Buttoned Down - men's dress shirts, and more.
Comfort Denim Outfitters - jeans.
Core 10 - fitness fashion.
Costal Blue- women's swimwear
Emma Riley - girls dresses.
Franklin & Freeman - Men's dress shoes
Franklin Tailored - Men's suits and accessories.
Good Brief - underwear
Goodthreads - sold exclusively on Amazon. Goodthreads makes great denim for women & men, plus all the other garments that you enjoy to wear with your jeans.
Haven Outerwear - chic coats, wool coats, puffers, rain jackets, etc.
James & Erin - Women's clothing
Kid Nation - kids clothes.
Kold Feet- socks.
Lark & Ro - Women's clothing. Bring style & confidence to your everyday wardrobe with polished essentials. Find wear-to-work staples from Lark & Ro. Their collection of women's clothes promises to compliment your life in styles you will love season after season for years to come.
Leather Architect - belts, wallets, leather bags.
Lily Parker - womenswear
Madison Denim - denim fashions.
Mae - women's intimate apparel
Mint Lilac - yoga leggings and tops
Madeline Kelly - women's underwear & bras.
North Eleven - Women's accessories for cold weather
Painted Heart - women's clothes.
Paris Sunday - dresses, skirts, blouses, etc.
Peak Velocity - men's athletic apparel
Pinzon by Amazon - robes
Plumberry - ladies clothing.
Quality Durables Co. - men's apparel.
Rebel Canyon - hats & gloves.
Scout + Ro - Children's clothing
Social Graces - gowns & dresses.
Society New York - Women's clothing
Spotted Zebra - girls clothing.
Stocking Fox - stockings, socks, tights.
The Luna Coalition - yoga clothing
The Plus Project - plus size women's fashion.
The Slumber Project - sleepwear for men & women. Pajamas, sleep shirts, nightwear.
Trailside Supply Co. - men's clothing.
Ugly Fair Isle - ugly Christmas sweaters.
Wood Paper Company - men's fashion & accessories.
7Goals - athletic apparel
28 Palms - men's clothing
206 Collective - shoes. Timeless silhouettes meet lasting quality with 206 Collective.
Note: sometimes it gets a bit tricky to know if Amazon actually owns the brand or if they are special deals with clothing manufactures for selling "exclusively" on Amazon. It is possible that some of the exclusive brands are actually owned by the manufacturer. In other words, we "think" that these brands are owned by Amazon, but we could be incorrect. If you know that any of below are not truly owned by Amazon, please let us know so that they can be removed from the list. Also, if you know of any that are not listed below, let us know and they can be added.
Learn about fashion brands on Amazon.
By cutting out the middleman, Amazon can offer lower prices on clothing, footwear, and accessories.
Learn about Amazon Brands.
Note: in the Our Brands section on Amazon they have Amazon Private Brands and a curated selection of brands exclusively sold on Amazon. Brands that are sold exclusively on Amazon are not necessarily owned by Amazon.
Shop for clothes on Amazon.