Fashion Revolution Summary
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Viva la revolucion.  Viva la revolución (Spanish), or Vive la révolution (French), translated as "long live the revolution", refers primarily to: The French Revolution (1789–1799).  Nothing to do with fashion, but "Viva la revolucion" rolls of the tongue well.

A fashion revolution is different than a typical revolution.  A normal one is a forcible overthrow of a government or social order in favor of a new system.  A fashion revolution is NEVER "forcible".  No need to use force during a fashion revolution.

What is a fashion revolution? 

Below are a few possibilities.

When consumers attempt to overthrow the fashion queen or fashion king.

When emerging fashion designers take the leadership role from popular fashion designers?

A fashion revolution does not have to be about an actual revolution.  It can simply be "revolutionary".  Revolutionary involves or causes a complete or dramatic change.  From time to time, style choices by consumers has a dramatic change.  For example, fashion of the 60's had a trend of corduroy pants and bell bottoms.  This was much different than the fashion taste of the 1950's which had been the previous decade.

Clothing and textiles on occasion transforms significantly due to innovation and technology advancements.  If you compare smart fabrics and wearable technology to the fabric and clothing from the 1800's, we think you can agree that the advancements have been revolutionary.

Industrial Revolution Effects the Fashion Industry - learn about fashion during the industrial revolution on the Old And Sold website.  Fashion During the Industrial Revolution.

Below are real business & resources relevant to a fashion revolution:

Digital revolution of the fashion industry.  The Fashion Week is also going through major changes. Designers are trading in the runways for Instagram or Snapchat – based shows. Social media is the new government in fashion. Nothing is safe from the digital revolution.  Learn more about the digital revolution and the fashion industry (WT VOX).

Fashion Revolution - Fashion Revolution believes that the whole fashion industry needs a radical paradigm shift and that the way that we produce, sell, consume and dispose of clothes needs to be holistically transformed. We believe in a fashion industry that values people, the environment, creativity and profit in equal measure.

World Economic Forum - The sustainable fashion revolution.  Recent trends and events continue to call for a fashion revolution. We need to move the fashion industry away from the take-make-dispose consumption of clothes that are often produced in inhumane conditions and affect the environment in more damaging ways than most people realize.  This issue has been described in previous Agenda blogposts on the hidden costs of the fashion industry and, specifically, the environmental costs of fast fashion.


For those of you that are youthful idealists, here is a brief note about socialism which is often associated with revolution.  Revolutionary socialism is the socialist doctrine that social revolution is necessary in order to bring about structural changes to society. More specifically, it is the view that revolution is a necessary precondition for a transition from capitalism to socialism. As found on Quora, "True socialism is dangerous. The concept of nation guided by the principle of equality is very theoretically attractive. In practice however, a socialist system is bad for all of society as whole.  Socialism inhibits innovation and efficiency, the engines for economic growth, restricts the freedom of the individual, and provides a vehicle for corruption and tyrannical rule." https://www.quora.com/why-is-socialism-considered-dangerous-or-bad-for-some-people

Che Guevara was violent and killed many people.  So why do people wear t-shirts with his face?

Che Guevara fashion revolution

Before you jump on the pop-culture bandwagon and purchase your Che Guevara t-shirt you should understand who he was and what he REALLY stood for: hatred, intolerance, and mass murder.

Che Guevara was a prominent communist figure in the Cuban Revolution (1956–59) who went on to become a guerrilla leader in South America.  There is officially 216 Documented Victims of CHE CHé guevara In Cuba between 1957 to, 1959 directly by his hand or by his order to. Execute although his ultimate death toll is in the thousands for those killed during military operations that he lead.

The Che Guevara trend, or "Che chic", is a fashion trend featuring the Argentinian-born revolutionary Ernesto "Che" Guevara. The phenomenon has attracted attention from the media, political commentators, songwriters, and Cuban American activists due to the popularity of the T-shirt design, Che's political beliefs, and the "irony" of buying a T-shirt depicting a Marxist icon (he fought to the economic system).   Commentators have noted how the T-shirt is popular among younger adults, especially university students drawn to the rebelliousness associated with the icon.  Critics claim that youth support the icon without being aware of the controversial figure behind it, who has been accused of using violence as a means to achieve his objectives and driving Cuba into economic disaster.

Che Guevara: Ernesto "Che" Guevara June 14, 1928 – October 9, 1967) was an Argentine Marxist revolutionary, physician, author, guerrilla leader, diplomat and military theorist. A major figure of the Cuban Revolution, his stylized visage has become a ubiquitous countercultural symbol of rebellion and global insignia in popular culture.  He is one of the biggest commercial successes and one of the most brutal murderers in recent history.  The high-contrast monochrome graphic of his face has become one of the world’s most universally merchandized and objectified images, found on an endless array of items, including t-shirts, hats, posters, tattoos, and even bikinis, ironically contributing to the consumer culture he despised.  From 1959 to 1960, the new government carried out summary executions of at least 1,118 people by firing squad. Guevara himself presided over the notorious La Cabaña prison, where hundreds of the executions took place.  The New York Times estimated that in the first two months of the Cuban Revolution, there were approximately 528 firing squad executions. The Black Book on Communism cites a total of 14,000 executions by the end of the 1960s. Che was quoted in 1962 by the editor of the RevolucÍon, Carlos Franqui, as saying “We executed many people by firing squad without knowing if they were fully guilty. At times, the Revolution cannot stop to conduct much investigation.”  Not only did Che despise the “imperialists” of the United States, but he also freely stated he wanted to launch a nuclear war against America.

The victims that are effected by the above mentioned revolutions are completely different than the meaning of fashion victims.

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