Fashion Terms — the Apparel Search fashion terminology directory
Imagewear is clothing that helps companies support and promote their company image, usually by printing or embroidering corporate logos or company names onto employees’ shirts, hats, jackets and pants — although a clean, consistent appearance in well-made, attractive uniforms, with or without logos, supports a corporate image just as well. Apparel Search also references imagewear as corporate apparel. First impressions are formed in seconds, so the right logo or uniform program enhances a brand image from the first smile or handshake, while also giving increased security, employee confidence and teamwork, and the assurance that customers can easily identify employees.
What is imagewear?
Imagewear is clothing that helps companies support and promote their company image. This is usually done by printing or embroidering corporate logos or company names onto employees shirts, hats, jackets, and pants. Supporting a company’s corporate image can also be obtained by simply wearing well-made and attractive uniforms (with or without logos). Maintaining a clean and consistence appearance for all workers can be beneficial for a corporate image. Here on Apparel Search, we also reference imagewear as corporate apparel.
It has been said that, “Image is Everything”. This is not necessarily true, but in certain aspects of our life, image is important. For example, in business we need to look the part in order to be successful. We can’t all wear our pajamas to work.
First impressions are formed in seconds. The right corporate logo or uniform program ensures your brand image will be enhanced from the first smile or handshake. Company image wear provides increased security, employee confidence and teamwork, as well as the assurance that customers will easily identify your employees.
Each employee is a walking billboard. Your logo must look just right.
One company that quickly comes to mind when thinking about clothing to aid corporate image, would be VF Corp. They have a broad array of well-loved VF Imagewear® brands such as Red Kap®, Bulwark®, Horace Small®, Lee® and Wrangler Hero®.
They offer a broad range of high-quality apparel that fits most companies needs from the boardroom to the factory floor. Whether a customer wants customized polos for a sales team golf outing, a comprehensive uniform program for a major corporation or anything in between, VF Imagewear delivers the corporate apparel you need to succeed.
As one of North America's largest apparel manufacturers, they have the specialized resources and logistics expertise to provide at-once delivery on 95% of all stock products. Their broad range of brands and products allows you to find the perfect garments for your uniform program. They understand how critical it is to make your job easier and build your company brand. The service support provided by our extensive distributor network makes your managed uniform program effortless.
VF Imagewear uses state-of-the-art customizing and embroidery equipment that enables our distributors to create the best look for your company. Creating these new looks is a snap when utilizing their new online tool. This user-friendly interface will enable quick and accurate orders, allowing you to create your customized product on screen to visualize and review before submitting. Garments made quickly, affordably and exclusively for you.
VF Imagewear combines the strength of its global parent company, VF Corporation , with the experience of being the leading supplier of uniform apparel to provide unique products and services to your company. They are a global leader in designing, implementing and managing uniform and career apparel programs. VF Corporation, the world's largest apparel company. VF Corporation is comprised of over 60,000 employees in 22 countries and over 100 years of experience. VF Imagewear joins a respected group of VF Corporation brands including Lee®, Wrangler®, The North Face®, Nautica® and JanSport® — plus many, many more. Learn more at www.vfc.com
Learn more about VF Imagewear Inc.
You should also read our promotional apparel term.
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The breadth of imagewear is what makes it a distinct apparel category rather than a single product. A program can mean customized polo shirts for a sales team at a golf outing, flame-resistant workwear for an industrial crew, or a full uniform system for a corporation with thousands of employees. Imagewear suppliers therefore pair broad brand portfolios with logistics: specialized resources and stock depth that allow at-once delivery on the great majority of stock products, so a company can outfit new hires immediately instead of waiting on production.
The two terms describe the same clothing from two angles: “corporate apparel” names the buyer and the setting, while “imagewear” names the purpose — projecting the company’s image. In both cases the garment is doing communication work as well as covering work, which is why logo placement, color consistency across locations, and a maintained, well-fitting appearance matter as much as the garment’s construction.
Clothing that helps a company support and promote its corporate image — typically uniforms or work apparel printed or embroidered with the company logo or name, worn by employees so the workforce presents a clean, consistent appearance.
For identification, security, confidence and teamwork: customers can easily identify employees, a uniform program keeps every worker’s appearance consistent, and each employee is effectively a walking billboard whose logo has to look just right.
VF Imagewear is a leading example, with brands such as Red Kap, Bulwark, Horace Small, Lee and Wrangler Hero, offering everything from customized polos for a sales team golf outing to comprehensive uniform programs for a major corporation, with at-once delivery on most stock products.