BLUEPRINT in Singapore is the fashion trade gateway for East West Exchange in Asia. BLUEPRINT is a key pillar trade event of Asia Fashion Exchange and the sister event of Singapore Fashion Week. Blueprint Group Pte Ltd was set up in 2011 as a joint venture by co-organisers Textile and Fashion Federation of Singapore (TaFf), MP Asia and Mercury Marketing & Communications.
This apparel trade show has seen a rising exhibitor attendance, high profile buyer database and in-house expertise, and a 360 degree experimental tradeshow platform. The tradeshow held in May, specializes in launching Pre-Spring collections. It represents fresh-and-forward womenswear, menswear and accessories from Asia’s best emerging and established talents, as well as guiding international brands looking to enter Asian markets. This industry event has a host of designers and buyers from countries like Singapore, Thailand, Malaysia, Indonesia, Philippines, China, Taiwan, Hong Kong, Korea, Japan, Australia, United Kingdom, France and America.
Apart from its foundation as a tradeshow, the other core facet of BLUEPRINT is EMPORIUM, a two-day off-shoot of the tradeshow that allows consumers to partake in the gathering of designers with a massive shopping and lifestyle event. At this event, consumers cull samples, limited edition items, and off-season collections. Many of which was never before stocked in Asia.
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