Hardy Marks Publishing
In 1982, Hardy and his wife formed Hardy Marks Publications.
Under this marque, they began publishing the five
book series Tattootime. Tattootime
was one of several publications, which along with
later publications by others, such as Modern
Primitives (ReSearch Publications, San Francisco)
and cool waves, did much to promote and popularize
tattooing with new audiences. Hardy Marks has gone
on to publish more than 20 books, including catalogs
of Hardy's work and that of Sailor Jerry Collins,
as well as other alternative art subjects.
Today, Hardy is retired from doing actual tattoos,
but oversees and mentors the artists at his San
Francisco studio, Tattoo City. Since the 1960s,
he has concentrated heavily on non-tattoo based
art forms, especially printmaking, drawing, and
Artistic career and influence
Hardy pioneered the pop-culture tattoo-as-art space
decades before the worldwide boom in tattoo art
that permeates popular culture in addition to showing
his own works. Hardy has curated a number of exhibitions
for both galleries and nonprofit spaces and lectures
at museums and universities. His work has
appeared in numerous periodicals, books, films internationally
and Christian Audigier's clothing line. In 2000,
he was appointed by Oakland Mayor Jerry Brown to
that city's Cultural Arts Commission, and awarded
an Honorary Doctorate by the San Francisco Art Institute.
Don Ed Hardy Brands
In 2002, Hardy was approached by Ku USA, Inc. to
produce a line of clothing based on Hardy's art
and a licence agreement was signed. Within two years,
the collection had drawn the interest of Saks companies.
Hardy and Ku USA formed Hardy Life LLC, which holds
the trademark ownership as well as the copyrights
to all his images.
licensed the rights to produce the high-end Ed Hardy
clothing line, which is based on Hardy's imagery.
Prior to the Ed Hardy clothing line, Audigier was
the Head Designer at
Von Dutch Originals,
which marketed the imagery of
Kenny Howard. Audigier has attempted to replicate
the marketing techniques employed by Von Dutch Originals,
by marketing directly to celebrity clients and by
opening stores in high profile fashion districts.
Ed Hardy stores are located in many locations internationally
including the Americas, Europe and Asia
In May 2009,
Iconix Brand Group, Inc.
announced that the Company has acquired a 50% interest
in Hardy Way, LLC, the owner of the Ed Hardy brand
and trademarks. The Company paid $17 million for
its interest in Hardy Way, consisting of $9 million
in cash and $8 million in stock. In addition, the
sellers could be entitled to receive an additional
$1 million in stock pursuant to an earn-out based
on 2009 royalties received by Hardy Way. Hardy Way
estimates that 2009 royalty revenue will be approximately
Neil Cole, the Chairman and CEO of Iconix Brand
Group, stated, "We are excited to have the
opportunity to participate in the continued success
of the Ed Hardy brand and believe there are tremendous
growth opportunities worldwide." Mr. Cole added, "We
also believe that by owning the brand alongside
Don Ed Hardy, the founder, there will be opportunities
to further leverage his iconic name along with his
Don Ed Hardy commented,
saying, "As demand for my artwork continues
to skyrocket, I felt it was time to take on a partner
that could help me manage the demand and opportunities
for the Ed Hardy name.
Iconix is at the
forefront of brand management and clearly has the
capabilities to dramatically grow the Ed Hardy business.
I'm thrilled to have them as a partner."Notes