Nike - Fashion Company Profile

Company Profile

Current products and athlete information are on the Nike website, linked above; the shop box covers Nike products sold through Amazon and eBay. The snapshot facts have been stable for decades - a public company since 1980, headquartered at Beaverton, selling under the Nike, Jordan and Converse names - while the brand family on the history page is deliberately the family as it stood in the earlier record, with Bauer, Hurley and Exeter filed as they then were and the 2012 Cole Haan sale noted with its date. The fuller record - the brand family as recorded, the product lists by audience and the Just Do It and Dream Crazy campaigns - is kept in full on the history page.

The corporate self-portrait kept here is unusually reflective for a directory entry. Ours is a language of sports, a universally understood lexicon of passion and competition, the company says, admitting that a lot has happened in the years since they entered the industry, most of it good, some of it downright embarrassing, while remaining focused on creating performance opportunities and on the service of human potential. The same passage notes the scale behind the mission: operations on six continents, with suppliers, shippers, retailers and service providers employing close to 1 million people, and a stated effort to build sustainable business with sound labor practices.