the leading fashion industry
tradeshow for brands interested in
the 13-25 demographic, and Teen
Vogue will host an interactive
concourse experience at the upcoming
WWDMAGIC show in Las Vegas on
February, 14 – 16, 2011. Amid more
than 1,300 exhibiting companies from
around the world, WWDMAGIC and
Teen Vogue will feature 30
emerging and celebrity fashion
bloggers and writers who will
participate in blogger panels, an
informal blogger conference, trend
reporting, real-time video segments,
buyer chats and style-offs, creating
a comprehensive showcase of trends
for the target demographic.
The first 14 of the 30 fashion
writers and bloggers selected to
cover the February 2011 WWDMAGIC
show have been unveiled and are as
Erica Domesek :
Jane Aldridge :
Crosby Noricks :
Jennifer Margolin :
Nicole Giordano :
Rebecca Lee :
Melanie Lee :
Jazzi McGilbert: NYLON Magazine and
Colby Jordan, MinnieMuse:
Rebecca Lay & Renee Ogaki, Styluste:
Bloggers and writers will compete
for a host of prizes as well as the
role of the official WWDMAGIC
correspondent at the August 2011
show. Daily, impactful blogger
coverage will also be aggregated at
"Teen Vogue has long championed the
notion of the importance of personal
style," says Sabine Feldmann,
VP/Publisher of Teen Vogue. "And in
this new age of social media, the
individual is more in control than
ever. That's why we are thrilled to
be hosting the first-ever Blogger
Concourse Lounge at WWDMAGIC. It's
also the ideal platform for us to
promote the launch of
Fashion Click on
TeenVogue.com – a
personal style blogger network that
offers the best looks from our
favorite blogs…all in one place."
Sponsoring brands to be featured in
the concourse lounge are Free
People, Levi's, Jessica Simpson and
show, bloggers and attendees will
Whrrl, a leading geo-location
service. Check-ins, photos and "Whrrl
Stories" will be aggregated in a
Fashion Society on Whrrl.com. Show
attendees will see all of the
bloggers' activities as they report
from the show aggregated on TV
screens mounted in the Teen Vogue
lounge and on The Concourse.
Additionally, bloggers and show
attendees who use Whrrl will receive
exclusive, members-only check-in
deals from restaurants, clubs,
retails and entertainment properties
throughout Las Vegas during the
show. Bloggers and show attendees
who check-in on The Concourse will
also chance to win prizes from
WWDMAGIC show brands. In order to
participate, attendees must download
the Whrrl application, which is
available for iPhone, Android and
Blackberry devices, and at
m.whrrl.com for all other mobile
As part of the interactive
installations on the WWDMAGIC
crowdsourcing online shop
Search note: Moxie later became part
of Fab.com) will host their wildly
popular BuyerChat series on Twitter
live from WWDMAGIC show floor.
BuyerChat is a new marketing
strategy for the online retailer
that combines social gaming with
social engagement activities via
Twitter. Bloggers and show attendees
participating in BuyerChat vote on
and discuss the apparel that Moxsie
will sell online following the show.
Participants earn virtual badges for
Interested parties can participate
by following Moxsie and tweeting
their feedback with the hashtag, "#buyerchat."
Following is the schedule of events
interactive media lounge:
Feb. 14, 2011
Blogger Introduction: Teen Vogue
9:45 – 10:30 a.m.
Individual Blogger Video Interview
12:20 – 1:20 p.m.
Discussion panel: The Business of
Blogging: How and What Careers Are
Bloggers Creating With Your Online
The Curation of Footwear: Sea
Of Shoes Tour w/Jane Aldridge
2:45 – 3:45 p.m.
Blogger style-off with Free People,
French Connection and Levis by
Melanie and Rebecca Lee, Rebecca Lay
and Renee Ogaki and Colby Jordan and
3:45 – 4:30 p.m.
Fashion Trend Report with Jennifer
4:30 – 5:00 p.m.
L'Oreal Beauty Blogger MAGIC Launch
Teen Vogue After Hours Blogger
Feb. 15, 2011
9:45 – 11:30 a.m.
Blogger Discussion Panel:
Inspiration and Aspiration, How
Bloggers Impact Fashion Forecasting
10:00 – 10:45 a.m.
BuyerChat with Moxsie and Los
Angeles Fashion Brand, TULLE
11:30 – 12:30 p.m.
Blogger Trade Trend Report: Trends
Seen For A/W 2011
1:00 – 1:45 p.m.
BuyerChat with Moxsie and an
Emerging Women's Brand
1:15 – 12:45 p.m.
PS I MADE THIS: Live Craft w/Erica
1:30 – 2:00 p.m.
Forever Vainglorious Live
2:00 – 3:30 p.m.
Blogger Style-Off featuring WWD
Magic Women's Brands by
Jennifer Margolin, Crosby Noricks,
Candice Kahn and Nicole Giordano
4:00 – 5:30 p.m.
Blogger and Brand Interviews
Feb. 16, 2011
9:30- 10:30 a.m.
Blogger Trend Insights
Open Forum Discussion with Bloggers
WWDMAGIC has tapped additional
partners in the music and trend
realm to ensure a comprehensive
experience. Attendees will be
engaged in a complete 360-degree
showcase of fashion, music, trends
and influences on the 13-25
August and February, the fashion
industry converges in Las Vegas for
the most influential event in the
the MAGIC Marketplace. 2010
launched MAGIC's dual campuses at
the Las Vegas Convention Center and
the Mandalay Bay Convention Center.
The February 2011 MAGIC Marketplace
will run from February 14 – 16,
2011. For up-to-date exhibitor
listings, seminar scheduling, travel
support and registration
information, please visit www.magiconline.com.
About Teen Vogue
brings together style-conscious
girls everywhere as the number one
source of relevant fashion and
beauty news. Teen Vogue
embodies the sophistication and
authority of Vogue to a new
generation of savvy young adults
with the desire to be on the cutting
edge of fashion, beauty and style.
Launched in February 2003, Teen
Vogue is published 10 times a
year by Condé Nast, a division of
Advance Publications, and has a
guaranteed circulation of 1,000,000.
Teen Vogue Partners with WWDMAGIC
Sending 30 Fashion Bloggers to Las
MAGIC Marketplace here on
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