CHANEL to open at Marina Bay Sands : Fashion Retail
Luxury French fashion house
has announced it will open a unique concept
boutique at Marina Bay Sands, Singapore, boosting its
presence in Southeast Asia.
The new fashion boutique will be a prominent fixture in
the resort's upscale Marina Bay Sands Shoppes.
It will encompass 7,600 square feet of space spread over
CHANEL is very excited to be part of the Marina Bay
Sands concept. It is a great opportunity to join the
ultimate house of luxury with a truly innovative and
creative retail environment. Singapore has a young,
progressive and energetic retail scene, said Mr.
Vincent Shaw, President of CHANEL Asia Pacific. With a
dynamic environment, Marina Bay Sands presented CHANEL
with the perfect opportunity, in line with our brand's
heritage, creativity, modernity and accessibility.
The concept boutique will feature a stunning new look.
It will be designed by legendary New York-based
architect and longtime CHANEL collaborator, Peter
Marino, the creative genius behind the interactive
black-and-white signature design of the house's
It will showcase the brand's distinctive line of
ready-to-wear women's clothing and footwear as well as
accessories including bags, eyewear, costume jewellery,
as well as CHANEL's fragrance and beauty products.
Given the architecture of Marina Bay Sands, CHANEL
decided it had to employ the best architects to create a
luxurious and practical environment to fit harmoniously
with the Marina Bay Sands concept. Peter Marino
Architects were hence contacted to create a stunning,
modern and engaging unique boutique, said Mr. Shaw.
Marina Bay Sands vision for Singapore has always been
to create a spectacular retail experience so we are
delighted and honoured that CHANEL has chosen Marina Bay
Sands Shoppes for such an exciting store, said Mr.
David Sylvester, Vice President Retail Asia, Las Vegas
Sands Corp. This unique store by a quintessential
luxury brand like CHANEL is recognition of Marina Bay
Sands success in achieving its vision, he said.
CHANEL does not believe in mass distribution and is
discerning in deciding where the boutiques are placed to
ensure the right consumer experience and service. With
that in mind, Marina Bay Sands met many criteria by
focusing not only on the local market consumers, but
also on being able to showcase the CHANEL brand to a
wider Asian audience in a truly unique Asian venue,
said Mr. Shaw.
With over 800,000 square feet of retail and restaurant
space, Marina Bay Sands will be a dream destination of
shoppers from across the world offering over 300 stores
in a refreshing mix of international
brands and cutting-edge and emerging labels
previously unseen in Singapore, as well as innovative
entertainment options including boat rides in an indoor
canal. Shoppers can indulge in cuisines from across the
globe from cosmopolitan cafes and world-class dining
to restaurants helmed by Celebrity Chefs.
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