CHANEL to Open Boutique at Marina Bay Sands in Singapore
Fashion Article Posted August 19, 2009

  

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CHANEL to open at Marina Bay Sands : Fashion Retail Singapore

Luxury French fashion house CHANEL has announced it will open a unique concept boutique at Marina Bay Sands, Singapore, boosting its presence in Southeast Asia.

The new fashion boutique will be a prominent fixture in the resort's upscale Marina Bay Sands Shoppes.  It will encompass 7,600 square feet of space spread over two levels.

CHANEL is very excited to be part of the Marina Bay Sands concept. It is a great opportunity to join the ultimate house of luxury with a truly innovative and creative retail environment. Singapore has a young, progressive and energetic retail scene, said Mr. Vincent Shaw, President of CHANEL Asia Pacific. With a dynamic environment, Marina Bay Sands presented CHANEL with the perfect opportunity, in line with our brand's heritage, creativity, modernity and accessibility.

The concept boutique will feature a stunning new look. It will be designed by legendary New York-based architect and longtime CHANEL collaborator, Peter Marino, the creative genius behind the interactive black-and-white signature design of the house's boutiques worldwide.

It will showcase the brand's distinctive line of ready-to-wear women's clothing and footwear as well as accessories including bags, eyewear, costume jewellery, as well as CHANEL's fragrance and beauty products.

Given the architecture of Marina Bay Sands, CHANEL decided it had to employ the best architects to create a luxurious and practical environment to fit harmoniously with the Marina Bay Sands concept. Peter Marino Architects were hence contacted to create a stunning, modern and engaging unique boutique, said Mr. Shaw.

Marina Bay Sands vision for Singapore has always been to create a spectacular retail experience so we are delighted and honoured that CHANEL has chosen Marina Bay Sands Shoppes for such an exciting store, said Mr. David Sylvester, Vice President Retail Asia, Las Vegas Sands Corp.  This unique store by a quintessential luxury brand like CHANEL is recognition of Marina Bay Sands success in achieving its vision, he said.

CHANEL does not believe in mass distribution and is discerning in deciding where the boutiques are placed to ensure the right consumer experience and service. With that in mind, Marina Bay Sands met many criteria by focusing not only on the local market consumers, but also on being able to showcase the CHANEL brand to a wider Asian audience in a truly unique Asian venue, said Mr. Shaw.

With over 800,000 square feet of retail and restaurant space, Marina Bay Sands will be a dream destination of shoppers from across the world offering over 300 stores in a refreshing mix of international luxury brands and cutting-edge and emerging labels previously unseen in Singapore, as well as innovative entertainment options including boat rides in an indoor canal. Shoppers can indulge in cuisines from across the globe from cosmopolitan cafes and world-class dining to restaurants helmed by Celebrity Chefs.

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