Apparel Search Table of Contents, Page 5

Page 5 of the table of contents is the guides page. The first four contents pages map the trade directory - companies, categories, services and short cuts. This page maps the guide side of Apparel Search: the clothes guides written for shoppers, the fashion jewelry guide, the set of designer guides, and the celebrity fashion directories. The card below is the whole index for this page - fifteen destinations, each the front door to a guide.

If you arrived here looking for a garment rather than a company, you are in the right place: begin with the Clothes entry for the audience you are dressing. If you arrived looking for a designer, the seven designer entries divide that world by name, collection, season, fashion week, news, profile and runway. The other contents pages are listed in the series block at the bottom.

Start with the Clothes Guides

The Clothes entry is the master door to the clothes guide, and behind it the guide divides by audience: the Women's Clothes guide, the Men's Clothes guide and the Children's Clothes guide. Each audience guide works through its own clothing types garment by garment, so a visitor shopping for a particular piece - a coat, a dress, a pair of boots - can start from the audience and narrow down, instead of searching the whole site at once.

That audience-first structure is what makes this page different from the trade pages earlier in the series. Pages 1 to 4 are organized around what the industry does; the clothes guides are organized around who the clothing is for. The two organizations meet in the middle of the site, and this contents page is where a visitor crosses from one to the other.

One Jewelry Guide, Between Clothes and Designers

Fashion Jewelry sits in the card between the clothes guides and the designer guides, which is where jewelry belongs in a shopper's thinking: it is worn with the clothes and designed by the designers. Its entry leads to the jewelry guide, the front door to the guide's jewelry coverage, in the same way the Clothes entry fronts the clothing guides.

A single front door per subject is the pattern of this whole page. Fifteen entries cover four large guide families - clothes, jewelry, designers and celebrities - and each entry is the maintained starting point for its family rather than one page among thousands.

Seven Ways into the Designers

The designer guides are the largest family on this page, with seven entries that divide the same world seven ways. Fashion Designers by Name is the alphabetical route and the one most visitors want first. Fashion Designer Collections organizes by what designers made, Fashion Designers by Season by when they showed it, and Fashion Designer Fashion Week by the events where collections debut.

The remaining three divide by kind of coverage: Fashion Designer News for the current stories, Fashion Designer Profiles for the written-up records of the designers themselves, and Fashion Designer Runway for the shows as shows. A researcher tracing one designer will often use several of the seven in a single visit - name to find them, profile to read them, season and runway to see the work in order.

Celebrity Fashion, and Thank You

The last family is the celebrity directories. Fashion Celebrities is the combined directory of celebrity fashion, style and glamour, and it divides into the female Fashion Celebrities directory and the Male Fashion Celebrities directory for visitors browsing by one side or the other. Celebrity style is one of the most-visited corners of the guide, which is why it earns the closing entries of the contents series.

That completes the five pages. Thank you for taking the time to learn about Apparel Search through its table of contents - and if you have any questions about finding your way around the guide, please do not hesitate to ask through the contact routes in the footer below. The series block underneath lists all five contents pages one last time, so from here you can return to any stretch of the directory in a single click.