Clothing Company Definitions — United States clothing company definitions from Apparel Search
Akademiks was founded in 1999 on the ideal of pursuing truth in fashion. Its president, co-founder and creative director is Donwan Harrell, and denim is the cornerstone of his designs. The brand's mission is to inspire and lead a youth fashion revolution with forward thinking, individualistic collections, and its aesthetic is influenced by music and the arts.
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Company Profile, Donwan Harrell- Founder
There are those who innovate, and then there are those who invoke. Donwan Harrell manages to do both. As the president, co-founder and creative director of Akademiks, Harrell focuses on producing bold, well-designed fashions that are both classically cool yet effortlessly modern.
Denim is the cornerstone of Harrell's designs, and is an area of constant innovation. "I'm a very competitive person," says Donwan. "I like to find an audience, pick them apart and see if I can figure out what they want. I want to take what I do best and apply it to different age brackets, different income brackets. " The best part? "They all wear jeans."
Inspirations
"I learned to re-look at American culture, and take pride in the things we do," he says. In particular, Donwan embraced a love of all things denim—a passion that still drives him today. "Denim grows with you, it breathes with you… I can read a jean."
A long-time favorite of artists and entertainers,
the Akademiks' aesthetic is influenced by the Arts.
"Music has always been a dominating influence for
us," says Donwan, "There are so many influences
in street music -. It doesn't even have to be hip-hop.
It could be a great trombone player, or rising underground
DJ. If he has a progressive and authentic sound,
then it's hot., and we are into supporting it."
Today, the brand turns to female artists like M.I.A.
and Kid Sister for inspiration as much as it does
classic punk pioneers like Bad Brains, who revolted
against the mainstream.
The above definition about the clothing company Akademiks is licensed under the GNU Free Documentation License. The information source is from Wikipedia, the free encyclopedia and was originally obtained from the following page address https://en.wikipedia.org/wiki/akademiks. The definition has been modified by the Apparel Search Company in June 2009. The rest of this page and other pages on Apparel Search are NOT under the free document license.
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Akademiks
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Akademiks belongs to the wave of American streetwear brands built around denim. Jeans are the anchor product because they cross every boundary the brand cares about: age, income and scene. Around the denim core, a streetwear collection adds graphic tops, jackets and seasonal pieces, with the design work concentrated in washes, fits, stitching, embroidery and print — the details that make one pair of jeans read as belonging to a particular label and moment.
Music is the brand's stated compass. Harrell describes taking influence from across music rather than from hip-hop alone — a trombone player or an underground DJ with a progressive, authentic sound counts as much as a chart act — and artists and entertainers have long been among the brand's wearers. That two-way relationship, clothing inspired by musicians and then worn by them, is the classic streetwear growth pattern: cultural credibility first, distribution second. The design philosophy he states is competitive and analytical — find an audience, understand what it wants, and apply the brand's strengths to it — applied to a product, jeans, that the audience already wears every day.
Akademiks was co-founded by Donwan Harrell, who serves as the company's president and creative director. Harrell focuses on producing bold, well-designed fashions that are classically cool yet effortlessly modern.
Denim is the cornerstone of Akademiks design and an area of constant innovation for the brand. Harrell's approach starts from the observation that every audience, across age and income brackets, wears jeans.
Akademiks was founded in 1999. Over its first ten years the undertaking evolved into what the company calls Insurrection Perfection — collections intended to inspire personal style in a youth fashion revolution.