Clothing Company Definitions — United States clothing company definitions from Apparel Search
Dirtbag Clothing is a San Francisco-based apparel company founded in 1996 by Douglas Canning and John Alves. It manufactures various styles of apparel, including streetwear, punk clothing, urban clothing, hoodies, flexfit hats, women's T-shirts, baby doll tops and accessories, and its business model relies heavily on internet sales and marketing rather than a printed catalog.
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Learn more about fashion companies in the fashion company profile area. Dirtbag Clothing is a San Francisco-based apparel company, founded in 1996. Dirtbag manufactures various styles of apparel, including streetwear, punk clothing, urban clothing, hoodies, flexfits, women's tee-shirts, baby dolls, and accessories. The company's business model relies heavily on internet sales and marketing. Dirtbag was projected to reach $1.4 million in sales as of 2004. HistoryDirtbag Clothing was founded by partners Douglas Canning and John Alves during their final year as film majors at San Francisco State University. Instead of starting with a catalog like most apparel companies, Canning began with a website. From there, he went to the websites of independent record labels to get email addresses for bands that would fit his demographic and offered a 40% discount on those willing to wear their merchandise. Recently, Dirtbag launched a new music site www.dirtbagmusic.com which allows bands to upload and sell exclusive content such as video, mp3's, tickets and merchandise. In October 2008, Dirtbag re-launched its clothing site www.dirtbagclothing.com and added industry veteran Jim Stroesser as CEO. Jim has had executive stints at Pony, Oakley,and Nike. In November 2008 Dirtbag will be launching a secure wholesale site. Dirtbag will be offering a wide variety of tee shirts, hats, hoodies, flexfit hats. Dirtbag will offer over 50 SKUs of punk and urban clothing. RevenuesDirtbag had sales of approximately $1 million in 2002, half coming through online purchases. As of 2004, Dirtbag's revenues were projected at $1.4 million. Sponsors
Dirtbag sponsors includeperformers and bands in
the metal scene, including Slipknot, Fear Factory,
Jerry Cantrell, Drowning Pool, Shadows Fall, Black
Label Society, Brand New Sin, Machine Head, Papa
Roach, and Hinder. |
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The above definition about the clothing company Dirtbag Clothing is licensed under the GNU Free Documentation License. The information source is from Wikipedia, the free encyclopedia and was originally obtained from the following page address https://en.wikipedia.org/wiki/Dirtbag_Clothing. The definition has been modified by the Apparel Search Company in June 2009. The rest of this page and other pages on Apparel Search are NOT under the free document license. |
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Dirtbag Clothing was built backwards from the standard apparel playbook, and that is what makes it a useful definition. Most clothing companies of its era printed a catalog first and added a website later; founders Douglas Canning and John Alves, film students at San Francisco State University, started with the website in 1996 and let internet sales and marketing carry the business. The product range was the merchandise of the punk and metal world — T-shirts, hoodies, flexfit hats, women's T-shirts and baby doll tops, plus accessories — sold in streetwear, punk and urban styles to the audience that already wore them.
Distribution and promotion were the same channel. Canning gathered band contacts from independent record label websites and offered a 40 percent discount to acts willing to wear the clothes, turning sponsored performers — a roster that included Slipknot, Fear Factory, Jerry Cantrell, Drowning Pool, Shadows Fall, Black Label Society and Machine Head — into the advertising. Sales of about $1 million in 2002, half of them online, showed the model working at independent scale, with $1.4 million projected for 2004. The company later extended the idea with a music site where bands could upload and sell video, music, tickets and merchandise, relaunched its clothing site in October 2008 under chief executive Jim Stroesser, whose background included Pony, Oakley and Nike, and prepared a wholesale site offering over 50 stock items of punk and urban clothing.
Dirtbag Clothing was founded in 1996 by partners Douglas Canning and John Alves, during their final year as film majors at San Francisco State University. Canning began with a website instead of a catalog, the reverse of the usual apparel company start.
Dirtbag relied heavily on internet sales and marketing. Canning collected email addresses from independent record label websites for bands that fit the target customer and offered a 40 percent discount to bands willing to wear the merchandise, and the company sponsored performers in the metal scene, including Slipknot, Fear Factory and Drowning Pool.
Dirtbag had sales of approximately $1 million in 2002, half of them through online purchases. As of 2004 the company's revenues were projected to reach $1.4 million.