Jordache

Designer Jeans, a Horse's Head and a New York Start

Jordache belongs to the designer-jeans moment named in its own short history: a brand of designer jeans that started in 1978 by the Nakash brothers in New York. Two identifiers carried the name. The first was the logo, a horse's head, a mark that could be placed on a back pocket or a label and recognised at a distance — important for a product whose branding is worn visibly on the body. The second was the advertising: the brand was noted for its sexy advertising, which positioned the jeans through image as much as through fit or denim quality. Together those two devices define how a jeans brand of this period competed. The jeans themselves were a standard product category sold by many labels, so the horse's head and the advertising were what made one pair Jordache and another pair something else.

Still Making Jeans, and More Besides

The definition is careful to place the brand in the present as well as in its founding moment: to this day they still make jeans among other clothing and brands. That single line changes the entry from a purely historical note into a continuing-company definition. Jeans remain the core named product, but the company's output is wider than the one category it is famous for, extending into other clothing and other brands. For a reader meeting the name through its advertising history, the practical point is that Jordache is not only a label remembered from designer-jeans advertising; it is a working jeans maker whose name also sits on additional clothing lines.

An Anniversary Turned Into a Product Line

In 2004, Jordache launched the Jordache Vintage line to commemorate the brand's 25th anniversary. The move turned the company's own early history into a selling point: a vintage line from a jeans brand is an acknowledgement that its earlier styles have acquired the status of period pieces worth reissuing under their own sub-label. The timing follows directly from the 1978 start — twenty-five years on, the founding era itself had become the theme. The advertising tradition continued alongside it, with Brittany Murphy as the new spokes-model appearing in ads from fall 2005 on, and a Cami Morrone Jordache campaign from 2019 noted on the fashion blog. A spokes-model appointment and a later campaign, set beside a vintage line, show the same two tools still in use decades later: a recognisable face in the advertising, and the brand's own past presented as a product.

What a Short Definition Still Tells a Buyer

Even in a few lines, the entry answers the questions a shopper or researcher usually brings to a jeans brand. When did it start: 1978. Who started it: the Nakash brothers, in New York. How is it recognised: by a horse's head logo. How was it presented: through sexy advertising. Is it still operating: yes, it still makes jeans, among other clothing and brands. How has it marked its own history: with the Jordache Vintage line for its 25th anniversary in 2004, a spokes-model in Brittany Murphy from fall 2005, and a Cami Morrone campaign in 2019. A brand whose identity can be summarised that compactly, without a long product list or a corporate structure, is one whose meaning rests on a single product — designer jeans — and the image built around it.