Presentation Boards, Hangtag Design, Garment Label Design

Design Help When Your Team Is Stuck

The Apparel Search Design Studio will help you break through barriers. If your designers are having temporary creative block, or you have simply become overwhelmed with existing design projects, you are welcome to outsource your design work to the Apparel Search Design Studio. Our professional design team is eager to assist you. That offer is aimed at a real and common moment in the clothing business: the season does not wait for a design team’s workload to ease, and the pieces that slip first are usually the small ones — the hangtag that should have been redesigned, the label artwork that production is waiting on, the board that a sales meeting needs next week.

Outsourcing those pieces works because they are self-contained. A hangtag, a woven label or a presentation board can be briefed precisely — brand, garment, size, information it must carry — and judged precisely when it comes back. The studio’s position inside Apparel Search keeps the work close to the industry it serves: the same site carries directories of hangtag manufacturers and label manufacturers, so design decisions can be checked against how tags and labels are actually produced, printed, woven and finished.

Hangtags and Labels: Small Pieces, Heavy Work

A hangtag is the one piece of print a shopper is guaranteed to handle. It carries the brand’s name and look, the price, the size and often the fiber and care story, and it does all of that work in a few square inches, on a board stock that has to survive shipping, racking and handling. A garment label works longer and quieter: sewn into the neck or side seam, it carries the brand and the legally required information through the garment’s whole life of washing and wearing. Designing either piece well means designing for its real conditions — small sizes, limited colors, production methods — not for a screen at full zoom.

The studio treats the two pieces together with the presentation board as one family, covered in depth on its Label / Hangtag design page, where a gallery of finished tag artwork shows the range. The glossary entry for Clothing Labels explains the label types themselves — woven, printed, main labels, size tabs and care labels — for readers who need the vocabulary before they brief the artwork. And when the pieces are designed, the manufacturer directories linked above are the route from artwork to production.

Presentation Boards, the Third Piece

The Presentation Boards service is the third member of the family: the board is where garments, fabrics, prints, logos and the tags and labels designed here are shown together as one line. A company that outsources its board work and its tag and label work to the same studio gets pieces that agree with each other by construction, rather than pieces reconciled at the last minute before a meeting. The five example boards in this section show the results across menswear, licensed and streetwear programs.

Whether the need is one blocked project or a season of overflow, the working route is the same: start from the Apparel Search Design Studio hub, look at the finished work in this section, and brief the piece — board, tag or label — with the garment it belongs to, the information it must carry and the date it is needed. Small pieces, briefed well, are the fastest design work to outsource and the easiest to judge when it returns.

Briefing one of these pieces well takes five minutes and saves days: name the garment the tag or label belongs to, the exact wording it must carry, the size it will be produced at, the colors available in its production method, and any existing brand artwork it has to match. A studio receiving that brief can quote honestly and design to production reality from the first sketch, instead of presenting beautiful artwork that a woven label cannot reproduce or a printed tag cannot hold.

Photos

A runway photograph filed with this service page, captioned Fashion Presentation: the garments the boards, tags and labels were made for, on the runway.