|Fashion Forecasting by Kathryn McKelvey & Janine Munslow : Fashion Book|
McKelvey & Janine Munslow
Lavishly illustrated in full color throughout, with clear and relevant explanations of the processes involved, Fashion Forecasting is for fashion students and young professionals who already have acquired some fashion knowledge and skills. The authors interviewed the key players within this exciting industry and provide here fascinating insights into the dynamic contemporary fashion forecasting world and the varied creative roles within it - from intelligence gatherers to project consultants. The book covers how a trend is sourced, anticipated and developed, and also explores the interaction with marketing and brand development.
Helps you to understand, anticipate and respond to trends
Explains not only how prediction companies function but also how to communicate trends using recent developments in illustration and graphics
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