Black Friday Sales Report 2010 presented by Apparel Search for the Fashion Industry
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Are you looking for retail sales reports regarding Black Friday 2010?  Well, we are also.  Listed below are a few that we have found.

National Retail Federation (NRF): According to the NRF, "With one of the biggest shopping days of the year under their belts, retailers have reason to smile. According to a National Retail Federation survey conducted over the weekend by BIGresearch, more shoppers visited stores and websites over Black Friday weekend – and spent more – than a year ago. According to the survey, 212 million shoppers visited stores and websites over Black Friday weekend*, up from 195 million last year. People also spent more, with the average shopper this weekend spending $365.34, up from last year's $343.31. Total spending reached an estimated $45.0 billion."  Learn more at NRF Holidays.  You can view the Black Friday Weekend Shopping Trends 2010 survey.

As per the National Retail Federation on November 28th, 2010, "If it seems like Black Friday gets earlier every year, that's because it is. Many retailers opened their doors earlier than ever, and eager shoppers followed suit. According to the survey, the number of people who began their Black Friday shopping at midnight tripled this year from 3.3 percent last year to 9.5 percent in 2010. In fact, by 4 a.m. nearly one-fourth (24.0%) of Black Friday shoppers were already at the stores. Thanksgiving Day openings have also been a boon to the industry, as the number of people who shop on Thanksgiving – both online and in stores - has doubled over the past five years, from 10.3 million in 2005 to 22.3 million in 2010."

CNNMoney:  According to reported on November 26, 2010, they indicated that "Larger-than-expected crowds jammed the nation's malls and discounters on Black Friday, elbowing each other in the race for the biggest deals on one of the biggest sales days of the year. Black Friday, the day after Thanksgiving, typically marks the start of the annual holiday gift-buying marathon. This year, retailers are eager to rev up their holiday sales as soon as possible to make up for the past two lackluster holiday seasons. "  Further in the article, they point out, "Compared to last year, consumers seems to have better thought out their Black Friday shopping strategy, said Marshal Cohen, lead retail analyst with NPD Group".  Learn more at the Black Friday 2010 Article on CNNMoney.

New York Times:  As seen on the New York Times website on November 29th, 2010, "In 2010 more Americans went shopping over the Thanksgiving weekend than in recent memory, and online shopping accounted for the highest percentage of the weekend's sales. The average amount spent per person from Thanksgiving through the end of the weekend was about $365, more than a 6 percent increase over 2009, according to a survey of about 4,300 Americans by the National Retail Federation, a trade group that reported results on Nov. 28, 2010"  Learn more about Black Friday Sales Reports at the New York Times.

ShopperTrak: Here are some numbers from ShopperTrack that may shed some light on Black Friday 2010.  They reported on November 27th, 2010 the following, "The traditional kick off to the holiday shopping season provided mixed messages to retailers as Black Friday sales showed a very slight increase over last year despite record spending for the day 0.3 percent increase versus the same period in 2009. According to ShopperTrak, retail sales increased a very slight 0.3 percent versus last year with consumers spending $10.69 billion in various retail locations. Comparatively sales on Black Friday 2009 increased 0.5 percent versus Black Friday 2008, with $10.66 billion spent. ShopperTrak's data shows early holiday sales and door buster promotions impacted Friday's performance as the company saw some unexpected strength in early November – as sales and traffic for the first two weeks of the month through Nov. 13 increased 6.1 and 6.2 percent respectively versus the same two week period in 2009. ShopperTrak founder Bill Martin says this early boost could impact retail performance beyond Black Friday and into the weeks leading into Super Saturday."  View the full article at Black Friday Retail Sales 2010 on  The article title is BLACK FRIDAY RETAIL SALES INCREASE A SLIGHT 0.3 PERCENT AS COMPARED TO 2009; TRAFFIC RISES 2.2 PERCENT.

AP Article at Yahoo Finance: when reading an AP (Associated Press) business report, they mentioned ShopperTrak, "Chicago research firm Shoppertrak, which tallies sales in more than 70,000 retail outlets across the country, said the total was still a record for the day. It stood behind its prediction for spending to rise 3.2 percent for the season."  In this AP article, they have also reported that, "PayPal reported an increase of about 27 percent in payment volume on Black Friday compared with last year. The eBay Inc. unit did not release a dollar amount for the sales it processed."  You can read that full report on Yahoo Finance at the Black Friday Retail Sales Edge Up Only Slightly article.


Thank you for taking the time to learn more about Black Friday Sales Reports 2010. Hopefully the above retail sales report summaries regarding Black Friday 2010, has been of assistance to you.

Black Friday is the retail industry's name for the day after Thanksgiving, when department stores and clothing retailers typically offer huge sales and deals.

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I am not sure how any company calculates their findings.  Obviously, the numbers they report must be "estimates".  You may find that different companies, report different numbers.. Anyway, maybe it is simply a guess... Or possibly, their is a magic computer that has access to every single retailers computer systems... Yeah, right.

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