Welcome to the Super Saturday fashion sales guide on Apparel Search. In this section you will find information regarding Super Saturday sales.
Super Saturday is the last Saturday before Christmas, a major day of revenue for American fashion retailers, marking the end of the shopping season they and many customers believe begins on Black Friday. Super Saturday targets last-minute shoppers. Typically the day is ridden with one-day sales in an effort to accrue more revenue than any other day in the Christmas and holiday season.
A great deal of clothing, shoes, handbags, and fashion accessories are sold on Super Saturday.
Due to Super Saturday's proximity to Christmas, shoppers are often reluctant to venture online to shop for last minute deals because purchases may not be able to arrive in time for the holiday. When shopping online, consumers need to consider transit time to their homes. However, many online retailers are getting very good with those last minute deliveries.
This special sale day is also sometimes referred to as Panic Saturday. Shoppers know that they are running out of time before the end of the shopping season. It is too hard to find a clothing store that is open early on Christmas morning if you are still scrambling around for a last minute gift. Panic Saturday typically nets a significant amount of revenue for clothing retailers because of the demand by shoppers.
Because we keep a historical reference of previous years, some of these links may be of little use to you if you are searching for current sales events.