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In 1970 Bill Blass emerged in the fashion world with a strong sense of American chic sportswear. The clothes showcased a combination of flawless tailoring and luxurious European fabrics from worsed gaberdines to wool crepes. The special attention to detail and craft defined Bill Blass as having the finest and most beautiful tailoring in America. By the late 70's, Blass had attracted an elite clientele, which included Jacqueline Kennedy, Nancy Kissinger, and Gloria Vanderbilt. 

Bill Blass began to explore new fabrication and techniques in the 1980's. In particular, he explored the wide range of creative possibilities found with double-faced fabrics.

In the 1990's, Bill Blass started to play with positive and negative space, inherent in reversible double cloth and created a clean, architectural element in his coats and suits.

In January 2007, NexCen Brands Inc. acquired Bill Blass and two susidiaries. The designers that have succeeded Mr. Blass successfully relayed the image and legacy of the brand while bringing their own signature style to each collection. In December of 2008, Peacock International Holdings, LLC, now known as the Bill Blass Group, LLC, purchased the worldwide rights to the Blass trademark and the Blass Licenses already signed.

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