Mass Merchandiser & Off-Price Apparel Buyers Guide 2009-10
Mass Merchandisers & Off-Price Apparel Buyers — 2009-10 Edition, by Briefings Media Group LLC (The Salesman's Guide)
The Mass Merchandisers & Off-Price Apparel Buyers 2009-10 Edition is a directory of the mass and off-price retailers who buy apparel, published by Briefings Media Group as part of The Salesman's Guide line of directories. Listings in this edition profile over 3,000 retail companies in the U.S. and Canada, which allow the user to reach all purchasers of off-price apparel, with contact information for more than 6,500 off-price apparel buyers and executives. The edition carries 100+ new listings. For a brand, manufacturer or jobber selling into the off-price channel — discount stores, outlet stores, warehouse clubs, dollar stores and their kin — the guide names the buyers company by company, across men's, women's and children's apparel and footwear.
Edition Details
Mass Merchandisers & Off-Price Apparel Buyers, 2009-10 Edition. ISBN (print edition): 978-0-87228-546-0. Available: March 27, 2009. ISBN (CD-ROM edition): 978-0-87228-547-7. ISSN: 1532-7191. The edition is titled Mass Merchandisers & Off-Price Apparel Buyers 2009-2010 and carries 100+ new listings.
Retailer Categories Covered
Listings in this edition profile over 3,000 retail companies in the U.S. and Canada. The following retailer categories are included: Discount Stores; Outlet Stores; Department Stores with an off-price focus; Membership Warehouse Clubs; Army/Navy Surplus Stores; Convenience Stores; Dollar Stores; Drug Store Chains; Supermarket and Grocery Store Chains; General Merchandise and Variety Stores; Wholesale Jobbers; Hypermarkets; Mail Order Companies with an off-price focus; Online Retailers with an off-price focus; Military Post Exchanges; Rack Jobbers; Screen Printers; Direct Sellers via Television with an off-price focus; and Leased Department Operators.
The off-price channel is defined by how these retailers buy as much as by what they sell: they take branded and unbranded apparel at value prices, often opportunistically, and they range from national discount chains and membership warehouse clubs to wholesale and rack jobbers who move goods onward. A directory devoted to this channel alone — separating the department stores, mail order companies and online retailers with an off-price focus from their full-price counterparts — lets a seller aim a closeout, a value line or a branded program at the buyers whose business model fits it.
Listing Data and Indexes
The guide gives contact information for more than 6,500 off-price apparel buyers and executives, and allows users to reach all the buyers in a company, not just one. Listings include all the information necessary to create a targeted sales pitch or other marketing effort, including the following data elements: contact names & titles (including owner(s), executives, G.M.M.s, D.M.M.s, buyers), merchandise bought, street & P.O. Box addresses, phone & fax numbers, website address, corporate e-mail address, retail location, sales volume, type of store, and number of stores. The edition is indexed 3 ways: Online Retailers, Jobbers, and Alphabetical.
Reaching all the buyers in a company matters in mass retail, where apparel buying is split by merchandise division — men's, women's, children's, footwear — and by level, from the general merchandise manager down to the individual buyer. The data elements support that approach: merchandise bought and retail location show the fit, sales volume, type of store and number of stores show the scale, and the named titles show the route into the company.
Merchandise Lines
Buyers listed represent the following merchandise lines. Men's and Boys Wear, including clothing, sportswear, furnishings, big & tall men's wear, T-shirts, headwear, outerwear, hosiery, boys wear 8-20, and accessories. Women's Wear, including ladies, misses and junior clothing, sportswear, furnishings, dresses, coats, suits, plus-size clothing, maternity, T-shirts, hosiery, intimate apparel, and accessories. Infants to Teens Wear, including infants and toddlers apparel, girls wear 3 to 14, pre-teens and teens apparel, and boys wear 3-7. Footwear, including men's, women's and children's casual shoes, dress shoes, athletic footwear, work shoes, boots, slippers and sandals. Store Displays, Fixtures and Supplies, including mannequins, lighting, shelving, hangers and security systems.
CD-ROM Edition
The CD-ROM can be used in the following programs to fit all marketing needs, including call campaigns, mailing labels and direct mail: Access (.mdb file), ACT (.dbf file), Comma Separated Values (.csv file), Excel (.xls file), DBase (.dbf file) and Text (.txt file).
Publisher Contact
Briefings Media Group, LLC, 2807 N. Parham Road, Suite 200, Richmond, VA 23294. Phone: 800-965-2537. Fax: 804-217-8997. Contact: Terry Crockett, e-mail: TCrockett@BriefingsMediaGroup.com. Web: www.BriefingsMediaGroup.com.
References & Further Reading
- Mass Merchandiser & Off-Price Apparel Buyers Fact Sheet — Fact sheet (PDF) for the Mass Merchandisers & Off-Price Apparel Buyers guide.
- Briefings Media Group — The publisher hub page for all four Briefings Media Group buyers guides and their fact sheets.
Common Questions
How many companies and buyers does the Mass Merchandisers & Off-Price Apparel Buyers guide cover?
Listings in the 2009-10 Edition profile over 3,000 retail companies in the U.S. and Canada, with contact information for more than 6,500 off-price apparel buyers and executives.
How is the guide indexed?
The edition is indexed 3 ways: Online Retailers, Jobbers, and Alphabetical.
What is new in the 2009-10 Edition?
The 2009-10 Edition carries 100+ new listings. Its print ISBN is 978-0-87228-546-0, its CD-ROM ISBN is 978-0-87228-547-7, and it was available March 27, 2009.