Men's and Boys Wear Buyers Guide 2009-10
Men's and Boys Wear Buyers — 2009-10 Edition, by Briefings Media Group LLC (The Salesman's Guide)
The Men's and Boys Wear Buyers 2009-10 Edition is a directory of the retailers who buy men's and boys apparel, footwear and accessories, published by Briefings Media Group as part of The Salesman's Guide line of directories. Listings in this edition profile over 5,100 retail companies throughout the U.S. and Canada which allow the user to reach all purchasers of men's & boys apparel, footwear & accessories, with contact information for more than 9,000 men's and boys wear buyers and executives. The edition carries over 300 new listings. For a menswear brand or sales representative, the guide names the buyer at each company — across department stores, men's wear stores, family clothing stores, sporting goods stores and more — together with the data needed to judge the fit before making contact.
Edition Details
Men's & Boy's Wear Buyers 2009-2010. ISBN (print edition): 978-0-87228-523-1. Available: June 30, 2008. ISBN (CD-ROM edition): 978-0-87228-524-9. ISSN: 0077-5983. The edition carries over 300 new listings.
Retailer Categories Covered
Listings in this edition profile over 5,100 retail companies throughout the U.S. and Canada. The following retailer categories are included: Department Stores; Family Clothing Stores; Formal Wear Stores; Footwear Stores; Gift Shops; Children's Specialty Stores; Resident and Corporate Buying Offices; Men's Wear Stores; Mail Order Companies; Online Retailers; Sporting Goods Stores; Army/Navy Stores; Military Post Exchanges; and Western Wear Stores.
Men's and boys wear is bought in many kinds of stores, and the category list reflects that: the dedicated men's wear store and the department store sit alongside formal wear stores for suits and occasions, sporting goods stores for athletic lines, western wear stores, army/navy stores and military post exchanges. Resident and corporate buying offices are listed as their own category, which matters for chains whose buying is centralized away from the stores themselves. Working category by category lets a seller match a line — tailored clothing, sportswear, footwear, western wear — to the retailers that actually buy it.
Listing Data and Indexes
The guide gives contact information for more than 9,000 men's and boys wear buyers and executives, and allows the user to reach all the buyers in a company, not just one. Listings include all the information necessary to create a targeted sales pitch or other marketing effort, including the following data elements: contact names & titles (including owner(s), executives, G.M.M.s, D.M.M.s, buyers), merchandise bought, mailing address, phone & fax numbers, website address, merchandise price points, sales volume, type of store, number of stores, real estate contacts and retail location geographic analysis for large retail chains. The edition is indexed 4 ways — Online Retailers, Mail Order and Catalog Houses, Buying Offices, and Alphabetical — to make choosing a target market easy and accessible.
Two of those data elements are distinctive to this guide. Real estate contacts speak to chains that are opening or moving stores, and the retail location geographic analysis for large retail chains helps a seller see where a big chain's stores actually are before planning territory coverage. Combined with merchandise price points, sales volume and number of stores, the listings let a representative rank prospects instead of working a raw list from top to bottom.
Merchandise Lines
Buyers listed represent the following merchandise lines. Men's and Boys Wear, including clothing, sportswear, furnishings, big & tall men's wear, T-shirts, headwear, outerwear, hosiery, and accessories. Boys Wear, including boys apparel sizes 8-20. Footwear, including men's and boys casual shoes, dress shoes, athletic footwear, work shoes, boots, slippers and sandals. Store Displays, Fixtures and Supplies, including mannequins, lighting, shelving, hangers and security systems.
CD-ROM Edition
The CD-ROM can be used in the following programs to fit all marketing needs, including call campaigns, mailing labels and direct mail: Access (.mdb file), ACT 4.0 (.dbf file), Comma Separated Values (.csv file), Excel (.xls file), DBaseIII (.dbf file) and Text (.txt file).
Publisher Contact
Briefings Media Group, LLC, 2807 N. Parham Road, Suite 200, Richmond, VA 23294. Phone: 800-965-2537. Fax: 804-217-8997. Contact: Terry Crockett, e-mail: TCrockett@BriefingsMediaGroup.com. Web: www.BriefingsMediaGroup.com.
References & Further Reading
- Men's and Boy's Wear Buyers Guide Fact Sheet — Fact sheet (PDF) for the Men's and Boys Wear Buyers guide.
- Briefings Media Group — The publisher hub page for all four Briefings Media Group buyers guides and their fact sheets.
Common Questions
How many companies and buyers does the Men's and Boys Wear Buyers guide cover?
Listings in the 2009-10 Edition profile over 5,100 retail companies throughout the U.S. and Canada, with contact information for more than 9,000 men's and boys wear buyers and executives.
How is the guide indexed?
The edition is indexed 4 ways: Online Retailers, Mail Order and Catalog Houses, Buying Offices, and Alphabetical.
What is new in the 2009-10 Edition?
The edition carries over 300 new listings. Its print ISBN is 978-0-87228-523-1, its CD-ROM ISBN is 978-0-87228-524-9, its ISSN is 0077-5983, and it was available June 30, 2008.