Woman's and Children's Wear Buyers Guide 2009-10
Women's and Children's Wear Buyers — 2009-10 Edition, by Briefings Media Group LLC (The Salesman's Guide)
The Women's and Children's Wear Buyers 2009-10 Edition is a directory of the retailers who buy women's and children's apparel, accessories and footwear, published by Briefings Media Group as part of The Salesman's Guide line of directories. Listings in this edition profile over 8,000 retail companies throughout the U.S. and Canada which allow the user to reach all purchasers of women's & children's apparel, accessories and footwear, with contact information for more than 13,800 women's and children's wear buyers and executives. The edition carries over 100 new listings and is the largest of the four guides gathered here. For a women's or children's brand or sales representative, it names the buyer at each company across department stores, specialty stores, bridal boutiques and more, with the data needed to build a targeted sales effort.
Edition Details
Women's and Children's Wear Buyers, 2009-10 Edition. ISBN (print edition): 0-87228-535-4. Available: October 28, 2008. ISBN (CD-ROM edition): 0-87228-536-2. ISSN: 1532-7175. The edition carries over 100 new listings.
Retailer Categories Covered
Listings in this edition profile over 8,000 retail companies throughout the U.S. and Canada. The following retailer categories are included: Department Stores; Family Clothing Stores; Jewelry Stores; Shoe Stores; Gift Shops; Children's Specialty Stores; Resident and Corporate Buying Offices; Bridal Boutiques; Mail Order Companies; Online Retailers; Women's Specialty Stores; Military Post Exchanges; and Western Wear Stores.
Women's and children's apparel is bought across a wide retail landscape, and the categories show it: department stores and family clothing stores anchor the volume, women's specialty stores and children's specialty stores carry the focused assortments, and bridal boutiques, jewelry stores and shoe stores buy the occasion, accessory and footwear lines that complete an outfit. Resident and corporate buying offices are listed separately for chains whose buying is centralized. A seller can therefore start from a merchandise line — dresses, plus-size clothing, infants and toddlers apparel, footwear — and find every category of retailer that buys it.
Listing Data and Indexes
The guide gives contact information for more than 13,800 women's and children's wear buyers and executives, and allows users to reach all the buyers in a company, not just one. Listings include all the information necessary to create a targeted sales pitch or other marketing effort, including the following data elements: contact names & titles (including owner(s), executives, G.M.M.s, D.M.M.s, buyers), merchandise bought, street & P.O. Box addresses, phone & fax numbers, website addresses, merchandise price points, sales volume, type of store, and number of stores. The edition is indexed 5 ways — Large & Plus-Size Retailers, Online Retailers, Mail Order and Catalog Houses, Buying Offices, and Alphabetical — to make choosing a target market easy and accessible.
The five indexes are the most of any guide in this group, and the Large & Plus-Size Retailers index is distinctive: it lets a plus-size line go straight to the retailers who buy for that market instead of searching the full alphabetical list. The other indexes serve the same purpose for their channels and structures — online retailers, mail order and catalog houses, and buying offices — while the data elements (merchandise bought, price points, sales volume, type and number of stores) let a seller qualify each company before approaching its named buyer.
Merchandise Lines
Buyers listed represent the following merchandise lines. Women's Wear, including ladies, misses and junior clothing, sportswear, furnishings, dresses, coats, suits, plus-size clothing, maternity, T-shirts, hosiery, intimate apparel, jewelry, and fashion accessories. Children's Wear, including infants and toddlers apparel, girls wear 3 to 14, pre-teens and teens apparel, and boys wear 3-7. Footwear, including women's and children's casual shoes, dress shoes, athletic footwear, work shoes, boots, slippers and sandals. Store Displays, Fixtures and Supplies, including mannequins, lighting, shelving, hangers and security systems.
CD-ROM Edition
The CD-ROM can be used in the following programs to fit all marketing needs, including call campaigns, mailing labels and direct mail: Access (.mdb file), ACT 4.0 (.dbf file), Comma Separated Values (.csv file), Excel (.xls file), DBaseIII (.dbf file) and Text (.txt file).
Publisher Contact
Briefings Media Group, LLC, 2807 N. Parham Road, Suite 200, Richmond, VA 23294. Phone: 800-965-2537. Fax: 804-217-8997. Contact: Terry Crockett, e-mail: TCrockett@BriefingsMediaGroup.com. Web: www.BriefingsMediaGroup.com.
References & Further Reading
- Woman's and Children's Wear Buyers Guide Fact Sheet — Fact sheet (PDF) for the Woman's and Children's Wear Buyers guide.
- Briefings Media Group — The publisher hub page for all four Briefings Media Group buyers guides and their fact sheets.
Common Questions
How many companies and buyers does the Women's and Children's Wear Buyers guide cover?
Listings in the 2009-10 Edition profile over 8,000 retail companies throughout the U.S. and Canada, with contact information for more than 13,800 women's and children's wear buyers and executives.
How is the guide indexed?
The edition is indexed 5 ways: Large & Plus-Size Retailers, Online Retailers, Mail Order and Catalog Houses, Buying Offices, and Alphabetical.
What is new in the 2009-10 Edition?
The edition carries over 100 new listings. Its print ISBN is 0-87228-535-4, its CD-ROM ISBN is 0-87228-536-2, its ISSN is 1532-7175, and it was available October 28, 2008.