Jewelry Design Guide

Every design motif in the Jewelry Guide, by symbol, theme and occasion

Jewelry design is organized here the way wearers actually choose it: by motif and meaning. This guide covers animal designs from cats, dogs and horses to birds, butterflies and fish; symbols including hearts, clovers, crosses, stars and smiley faces; flowers; religious and faith designs; character jewelry; holiday designs for Christmas, Halloween, Valentine's Day and St Patrick's Day; and the custom design process itself, with a guide to jewelry designers. Use the navigation below to reach each design guide.

Jewelry design motifs including hearts, clovers, crosses, flowers and animal designs arranged on dark velvet

Welcome to the jewelry design section of the Apparel Search Jewelry Guide.  This section is not actually a guide to help you design jewelry.  These pages are for you to research jewelry based on a specific design type.  For example, jewelry with holiday motifs, heart shaped jewelry etc.

Time to review the most popular designs.

Angel Jewelry

Animal Shape Jewelry

Bird Design Jewelry

Butterfly Jewelry

Cat Design Jewelry

Christmas Jewelry

Christmas Tree Jewelry

Clover Shaped Jewelry

Cross Jewelry

Custom Jewelry Designs

Disney Character Jewelry

Dog Design Jewelry

Fish Design Jewelry

Flower Design Jewelry

Halloween Design Jewelry

Heart Shaped Jewelry

Holiday Design Jewelry

Horse Design Jewelry

Jewish Star Jewelry

Monogrammed Jewelry

Religious Jewelry

Smiley Face Jewelry

Star Shape Jewelry Designs

St. Patrick's Day Jewelry

Tweety Bird Jewelry

Valentines Day Jewelry

In the above section you will learn about special designs.  If you are looking to learn about actual designers, you may want to check the jewelry designers page for more information.

If you enjoy learning about jewelry design you may also find the following sections of our guide to be helpful.

Bracelets

Earrings

Necklaces

Rings

Watches

Jewelry by Metals

Jewelry by Stones

Jewelry Network

If you wish to shop you may want to check out the Jewelry Store page (Amazon).

Design Is Meaning Made Visible

The guides collected here share one premise: a jewelry motif is a small piece of communication. A clover says luck, a cross says faith, a cat says a particular cat. That is why this section is organized by subject rather than by jewelry type, the reverse of the bracelets and earrings sections, and why each guide spends as long on symbolism and occasions as on metals and construction.

Readers choosing a piece can work from either direction: from the jewelry guides, where a bracelet or earring type links onward to the designs it carries well, or from here, where a motif links to the forms that display it best. The designers guide closes the section with the people who turn motifs into metal, and the custom designs guide with the process of commissioning a motif no shop carries, your own.

Common Questions

How is the jewelry design guide organized?

By motif: animals, symbols, flowers, religious designs, characters, holidays and custom work. Each motif has its own guide covering its symbolism, the jewelry forms it suits, materials and gift occasions, and the guides cross-reference one another where motifs overlap, as horses do with animal jewelry and crosses with religious jewelry.

What are the most popular jewelry motifs?

Hearts are the best-selling motif in jewelry overall, followed by crosses, flowers, butterflies and stars. Animal motifs are chosen by the wearer's own animal, and holiday motifs dominate seasonal jewelry, led by the Christmas tree. Motif choice is usually meaning choice: the symbol says what the piece is for.

Where do I start with a custom design?

Start with the custom jewelry designs guide in this section, which walks through consultation, sketches and CAD, models, casting and setting, timelines and costs. The jewelry designers guide then covers choosing the designer or studio whose existing work matches the piece you have in mind.

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