Fashion Tweets of Interest by Apparel on Twitter

This page gathered fashion tweets of interest from Apparel Search's years on Twitter — the short posts, links and pictures through which designers, brands, magazines and fashion readers shared what they were making, selling and wearing. It is kept here as part of the Apparel Search links collection, but it is no longer an active page: the Twitter links it once carried have been removed, for the reason explained below, and Apparel Search points its readers to Facebook and YouTube instead.

Why This Page Closed

Apparel Search held an account on Twitter for several years under the name @apparel. That account was hacked, and Twitter offered zero help with getting the account back — the hacker was allowed to take the account away. A fashion directory's social account is part of its name and its readers' trust, and losing it without any route to recovery ended the relationship: in Apparel Search's own words, “Twitter Sucks.” The decision that followed was simple — the links previously created to the Twitter website were removed from this page, and this collection of fashion tweets was closed rather than kept pointing at a service that had let its account holder down.

Nothing else about the page's purpose has changed. The tweets gathered here were always a doorway — short pointers out to fashion news, new collections, event coverage and industry conversation — and those doorways still exist on Apparel Search in other forms. The links section of this site keeps its social and media destinations together, and the two destinations Apparel Search actively suggests, Facebook and YouTube, are introduced in the next section.

Follow Apparel Search on Facebook and YouTube

Apparel Search's suggestion to readers of this page is direct: use Facebook instead. Its fashion coverage continues there, alongside the fashion video it posts on YouTube — runway and trade coverage, fashion features and industry clips in the longer form that video allows. Between the two, they cover the ground the tweets once did: Facebook for the day-to-day stream of fashion posts and links, YouTube for watching fashion rather than reading about it in a feed.

• Fashion on FacebookThe Apparel Search guide to its fashion presence on Facebook — the destination suggested in place of Twitter.
• Fashion on YoutubeThe Apparel Search YouTube channel, with fashion video coverage.

Fashion in Short Posts

The tweet format shaped a whole era of fashion communication. A tweet was a headline, a link and often a photograph: a designer announcing a show, a boutique posting a new arrival, a magazine trailing a cover story, a trade show counting down to opening day. For readers, following fashion on Twitter meant assembling a personal wire service out of the accounts whose taste they trusted, and for smaller brands it briefly levelled the field — a one-line post from an independent label sat in the same feed as a campaign from a global house. That short-post habit did not disappear when this page closed; it lives on in the image-led blogs, video posts and social feeds that the wider links collection points to, including the fashion blog on Tumblr gathered in this same section. And two Apparel Search fashion terms guides explain the mechanics underneath all of it: how a fashion message spreads from person to person through viral marketing, and how readers save and share the fashion websites they value through social bookmarking. Both guides are linked below.