Viral Marketing For The Fashion Industry: Fashion Term by Apparel Search
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Viral Marketing or Viral Advertising is a marketing strategy that encourages people to pass along a marketing message. Essentially, a marketing technique aiming at reproducing "word of mouth" promotions. In regard to this article, I wish to discuss the use of viral marketing as it pertains to the internet or other technology driven methods such as e-mail.
Some would say that viral marketing and viral advertising refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness. However, I am not certain that viral advertising truly would need a "pre-existing" social network. In my opinion, if the message (content that you wish to go viral) is truly being viral it may not need a pre-existing network. It may actually create its own network as it moves along across the internet. Also, let me point out that all networks are not "social" networks. The internet is also comprised of "business" networks and other forms of communities that comprise a quote un quote network. By the way, the perfect example of a business to business network is the Fashion Industry Network. If your marketing message is "fashion" relevant, the Fashion Industry Network, may be the best place to plant the seed of your marketing message.
The purpose of a viral advertising technique is to introduce web users or website developers to pass on a marketing message to other web sites or other internet users. The concept of having a message get passed along from one person to the next is a very powerful ability. Similar to a viral health condition, once the viral attribute takes hold, it may move along in a defined or previously undefined manner. The point is, the power of the viral marketing technique may take on a life of its own. I life that the originator may not be able to control, edit, or yield.
In addition to passing along a "message", the viral marketing can also pass along a practice or platform for delivering the message. For example, YouTube is viral as it markets its own brand name. At the same time the marketing (video / content / message) is moved virally around the net, the YouTube platform (way of distributing the message) is also being sent virally throughout cyberspace. Although the video is the key component that can be used by individuals or companies to market their name or product, the actual video player is going along for the ride. This player may contain YouTube company logos, links back to the site, etc. The player which is viral, also provide an easy method for webmasters to place the embedded player onto their respective sites. Hence, the viral nature continues.
Another way to describe viral marketing is to say that it is virtually any form of advertising and/or marketing technique that spreads like a virus. Getting passed from computer to computer, from consumer to consumer, from web master to webmaster, from market to market and so on. This form of marketing is based on the assumption that people will share interesting and entertaining content. However, unfortunately viral marketing may also spread information or content that is not so interesting...
Fashion blogs and fashion website developers often use this sort of marketing strategy to create buzz (word-of-mouth) for a new product or service. Fashion designers can potentially generate exposure that is often much more valuable than traditional advertising.
Currently viral marketing is not considered to be "traditional" advertising. I think that this is simply because it has not been around long enough to be termed traditional (obviously this depends on when you are reading this article...). In my opinion, this type of marketing is here to stay and will undoubtedly because a traditional and very common method among marketing professionals.
Viral marketing is also done by e-mail communication. However, I do not plan to speak much on this issue because I personally do not like some of the methods utilized by e-mail marketers.
If you are ready to quickly spread enthusiasm about a product or service, give this type of marketing a try. Keep in mind that your marketing message may have exponential growth.
You may also wish to read about Social Bookmarking Fashion Website.
For an example of viral marketing for the fashion industry, you may wish to view the fashion gadgets, fashion widgets, and fashion rss. The use of gadgets, widgets or rss feeds could be considered a form of viral marketing.
You can also see an example of how Apparel Search has used this concept by checking the following:
Apparel Search on Delicious
In addition to viral marketing, a fashion company should certainly take advantage of additional methods as well. There is still something to be said for the good old fashion press release.
Because I am not the sharpest tool in the shed,
it is important to also learn about viral marketing from other educational
methods on the internet.
I hope this article helped you learn a bit more then you knew before you started reading this page. Certainly, it is not as interesting as a typical fashion article, but not all articles can be strictly about style and glam. If you were looking for a more stylish article, you are welcome to check the fashion news section for loads of interesting fashion news.
Return to the Apparel Search main page.
Are you interested in viral fashion videos? Check out the StyleMouse viral fashion videos. StyleMouse is a great tool for marketing fashion brands.
Are you familiar with small url's and how to use small url's with your viral marketing.
Learn about Fashion Tags.