Amazon is the world's largest online retailer, and one of the biggest sellers of clothing, shoes and accessories anywhere. Founded in Seattle in 1994 as an online bookstore, it now sells apparel from thousands of brands alongside its own private labels through Amazon Fashion, and operates the Zappos footwear store. For most shoppers, Amazon is a place to buy fashion rather than a fashion company in its own right - and that scale is exactly why it belongs in this directory.
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Amazon's fashion offer runs from basics and private-label essentials to premium and designer stores-within-the-store, with Prime delivery and easy returns shaping how many people now buy clothes. The company's earlier fashion record - including the subsidiaries and specialist sites named in its older profiles - is kept on the history page linked below.
The company also produces consumer electronics - notably, as historical descriptions list them, Amazon Kindle e-book readers, Fire tablets, Fire TV and Fire Phone - and is a major provider of cloud computing services, and it sells certain low-end products like USB cables under its in-house brand AmazonBasics. As of 2015, Amazon owns over 40 subsidiaries, including Zappos, Diapers.com, Kiva Systems, Goodreads, Teachstreet, and IMDb. The subsidiary notes preserved in the original include A9.com (2004, innovative technology), Lab126 (2004, developers of the Kindle), Endless.com (2007, an e-commerce brand focusing on shoes, later closed) and Brilliance Audio (2007).
The earlier record for this company - its history, past brand line-ups, figures and photographs from the periods described - is kept on a separate page for historical reference.
Amazon History & Historical Profile →Seattle, Washington; Amazon.com started as an online bookstore before diversifying into categories including apparel, in the historical record.
A one-stop destination for head-to-toe style, from heritage brands like Levi's and Pendleton to contemporary designers such as Rebecca Minkoff and Diesel, with featured shops for special sizes and occasions.
Zappos among over 40 subsidiaries as of 2015, and Endless.com, a 2007 e-commerce brand focusing on shoes, later closed.
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