Amazon History
Earlier company descriptions, brand line-ups, store counts and photographs from the history of Amazon, kept for historical reference.
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The Company Description of Its Time
Amazon earns its place in a directory of fashion company names because of what its fashion arm became, and the historical profile tells the wider story first. Amazon.com, Inc. is an American electronic commerce company with headquarters in Seattle, Washington. It is the largest Internet-based retailer in the United States. Amazon.com started as an online bookstore, but soon diversified, selling DVDs, Blu-rays, CDs, video downloads and streaming, MP3 downloads, software, video games, electronics, apparel, furniture, food, toys and jewelry - apparel sitting in that list as one category among many that together changed how clothing is bought.
What Amazon Means for Clothing
The original answers its own question - what does Amazon mean to consumers of clothing? - directly: Amazon Fashion is a one-stop destination for head-to-toe style, from tried-and-true heritage brands like Levi's and Pendleton to contemporary designers such as Rebecca Minkoff and Diesel, countable on to have options for just about every need. Shoppers browse by the items they need or check out curated assortments highlighting favourite of-the-moment clothing, shoes, jewelry and watches, finding the newest pieces of the season alongside the classic styles that form the foundation of every wardrobe.
The roster of brands historical descriptions name gives the scale: Calvin Klein, Carter's, Jessica Simpson, Levi's, kate spade new york, Nautica, New Balance, PUMA, Roxy, Steve Madden, and hundreds more, across men's and women's clothing, shoes and accessories, with choices for the littlest members of the family including school clothes and sneakers for kids and everyday essentials for baby. Amazon Fashion also has featured shops for specific needs - special sizes such as plus size, petite, and big and tall, and occasions from work to vacation to the gym - and shares trends and styling tips via The Short List.
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