Bare Necessities History
Earlier company descriptions, brand line-ups, store counts and photographs from the history of Bare Necessities, kept for historical reference.
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The Company Description of Its Time
Bare Necessities is filed in its historical profile as the largest online specialty retailer of women's and men's branded and designer intimate apparel and lingerie, and the filing is written in product terms throughout - sizes, categories and brands - which is how this rebuild keeps it. Since 1998, Bare Necessities has featured bras ranging from band size 28 to 56 and cup sizes AA to N, as well as a variety of other products up to a size 6X and 24W, including one of the best selections of shapewear, hosiery, swimwear and shaping clothing for average, full-busted and plus-size women. In February of 2012, Bareplus.com was launched, providing a vast selection of intimate fashion exclusively for curvy women.
Brands, Fit Range and Service, As Recorded
The brands historical descriptions name describe the range's span: Wolford, La Perla, Bali, Calvin Klein, DKNY, HUE, Under Armour, SPANX, Skinnygirl by Bethenny Frankel, Chantelle, Wacoal and Hanky Panky among them, with men's brands including 2(x)ist, Calvin Klein, Hugo Boss, Armani and Polo Ralph Lauren. The fuller text adds Hanro, Le Mystere and Ugg Australia on the luxury side and everyday names such as Bali and Wacoal on the staple side. Beyond intimates, the filed range grew to include footwear, hosiery, casual t-shirts and swimwear for women and men, plus plus sizes for women and Big & Tall sizes for men.
The service claims are the profile's other half, and they are about fit process rather than imagery: expert fit advice, product information that tells you what you really need to know, photographs showing back views and key features, and a no-hassle return policy, with the stated goal that every item purchased fits perfectly. One sizing passage in the fuller text gives bras in over 200 sizes with band sizes from 32 to 56 and cup sizes A to M - slightly different from the summary's 28 to 56 and AA to N - and this page keeps the summary figures in its lead because they are the profile's headline statement, while noting the second passage here so the record stays complete and attributed.
Photos
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References & Further Reading
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