Business of Fashion History
Earlier company descriptions, brand line-ups, store counts and photographs from the history of Business of Fashion, kept for historical reference.
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The Company Description of Its Time
The Business of Fashion (BoF) is a next generation fashion media company conceived for today's global and hyper-connected world - the historical profile's description, and a filing that earns its place in a company names directory because BoF became one of the industry's essential institutions without making or selling a single garment. The Business of Fashion has gained a global following as an essential daily resource for people interested in fashion, executives and entrepreneurs in over 200 countries. Founded in 2007 by Imran Amed, a fashion business advisor, writer and digital entrepreneur, it began as a project of passion, aiming to fill the void for an informed, analytical and opinionated point of view on the fashion business.
The BoF Portfolio, As Recorded
The original lists the company's working parts, and they are worth keeping as a set because they show a media brand becoming an industry platform: the BoF 500 - an annual list of the people shaping the global fashion industry; BoF Careers - the global marketplace for fashion talent; BoF Voices - an annual invitation-only event for fashion's leading thinkers and innovators; BoF Professional - a members-only community; BoF China - a Chinese language edition; and BoF Education - fashion's platform for online learning. News and analysis at the center, then a people index, a jobs marketplace, a conference, a membership, a regional edition and a school around it: the structure mirrors, in media form, the portfolio logic this letter's brand groups apply to clothing labels.
The original closes with a disambiguation this rebuild preserves, because it is practically useful: if you were not actually looking for the Business of Fashion, you may have been looking to learn about the fashion business in general - in which case the directory's fashion business terminology page is the right destination, and it is linked from this page's preserved routes. A names directory's job includes catching near-miss searches honestly and routing them where they belong, and BoF's own filing does it in its own words.
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References & Further Reading
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